Which email do you look forward to receiving most: An email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? So, when you're emailing your list, what do you do? Do you write as if you're addressing a huge, faceless crowd of people? Do you write just like a massive corporate marketing department would? If you want your subscribers to look forward to your emails, you should consider behaving more like a friend. Follow these 8 essential rules for friendly, eagerly anticipated emails ... Stop talking about your list: Stop talking about subscribers. Write as if you're emailing one person only. It instantly makes your emails more personal. Quit wasting people's time: Only email when you have something truly valuable or helpful to say. Be useful: Don't just email when you need something from your readers. Be helpful. Be generous. Be friendly. Be like real friend. Use your actual name as you're from address: Put your name and reputation on the line. That's more personal isn't it? Be trustworthy: Let people know what to expect. Yes, sales messages should be part of your email marketing, that's fine. Just be clear about it when they sign up. Don't be creepy: Feel free to personalize emails, but don't repeat people's name too often, because it makes you sound like a call center script. Be on their side: Remind people that they are not alone. Tell them you understand their struggles. Empathize with them, and ask how you can help. Give people a reward for reading: Make sure people benefit from reading your emails. How? Share a useful tip. Make them feel better. Inspire them. If you have any question regarding email creation, feel free to skype me or ask here. Skype: kudosgrid Good luck.