I posted this in another thread, but I wanted to post it for more people to see. Over the last 6 months SEO has drastically changed as we all know. The times of getting first page rankings by blasting links to your site are all but over. It is time to change your mindset and embrace the new changes. So what is SEO all about now? One word - Authority! We used to have a blueprint, and honestly it got really easy to game Google's algorithm. Build links with heavy anchor text. Try to get as many as possible. Basically that was it. Not anymore. The game is much more sophisticated now. Although backlinks are still a big part of the algorithm, they have been drastically diminished in their value. It is all about authority now. Anyone who has a good SEO tool can see this. Just reverse engineer the top ten competitors and you will see. Here is just one example. This is for the keyword "Mini Split" which is one of the top keywords in one of my niches. Notice how 3 of the top ten sites have zero links pointing to the target page, and the rest have very little? Now check this out: This is the number one guy. Notice how not one of the links uses the anchor text "Mini Split". Don't believe me? Try it out for yourself (using Market Samurai Competition Module by the way). Obviously there is going to be exceptions. Remember this is Google we are dealing with, but I can only hypothesize that eventually a large part of the index will start looking like this. Google essentially is telling Webmasters to fuck off. If you didn't read the recent interview with an Ex Google employee, here are some interesting tid bits from the article: So in conclusion, what can we do? Build authority sites with good content. Stop building garbage. Build relevant links. Make your anchor text profile as natural looking as possible. That's all I got.