TikTok vs. Facebook for Search Arbitrage

Hey there!

I've been running search arbitrage campaigns on Facebook for the past six months. This month, I tested over 10 campaigns on TikTok across various niches. Initially, all campaigns performed well, achieving a positive ROI (around 100%) in tier 2 countries on the first day. However, after one or two days, the ROI dropped and turned negative, failing to even reach the break-even point.

For context, my campaigns are website conversions with tracking pixels set up to track subscribe through ClickFlare.
I’d love to hear about your experiences with TikTok and search arbitrage. Any insights would be greatly appreciated!
Thanks!

tiktok and facebook are very different in terms of customers, so depending on your campaign, each platform will have different results, but I appreciate facebook more because the customers are a rich source of customers.

Regarding Tiktok, you can leave these to professionals to help you run ads

Those are two large and popular social networking platforms today. I appreciate Facebook more because there are more users and campaigns there.

Hey bro, short suggestion, when you will do Tiktok - target topics that are more interesting for young people, and in FB target old people. this way your ads CTR will be higher and you will get very good CPC

Facebook without a doubt

On my experience, TikTok is cheaper and it can be a better alternative for search arbitrage. FB tends to be more expensive and your ROI can be negative. Regardless of any comment, you should perform some tests yourself and identify what is performing better for you.

Most people search on TikTok nowadays for anything they want to buy

For Me TT , I get higher Rpc over Fb much higher and I run same vertical