TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Tiktok is still a wild west for brands, and due to its algorithm, any creator can go viral
In other words, this means that even a small creator (<500 followers) can go viral. You don’t need to shell out a lot of your budget to hire 2M followers influencers to make your videos reach out to large audiences. That’s what we meant by fresh-baked pie…
Anyway, the strategy used by Jason Wong for the cosmetic brand he manages is pretty simple.
It all starts with Twitter. But you can do it with Instagram or whatever platform you prefer.
They sent cosmetic packages to the thought leaders of their niche over Twitter, along with some flower bouquets and asked them to create some UGC. The flowers are to enforce the visual part, and hey, it really works.
https://twitter.com/EggrolI/status/1230347837684224000
In other words, this means that even a small creator (<500 followers) can go viral. You don’t need to shell out a lot of your budget to hire 2M followers influencers to make your videos reach out to large audiences. That’s what we meant by fresh-baked pie…
Anyway, the strategy used by Jason Wong for the cosmetic brand he manages is pretty simple.
It all starts with Twitter. But you can do it with Instagram or whatever platform you prefer.
They sent cosmetic packages to the thought leaders of their niche over Twitter, along with some flower bouquets and asked them to create some UGC. The flowers are to enforce the visual part, and hey, it really works.
https://twitter.com/EggrolI/status/1230347837684224000