tomrk
Registered Member
- May 10, 2020
- 64
- 135
I started a campaign and it was nicely profitable, CPC was around $0.25 -$0.30 and I reached plenty of people at this cost. However, the exact same creative, ad group, and campaign started to cost me $0.50-$0.70 CPC a few days later.
What I think causes this is the creative getting overused, that's my only logical idea. But if TikToks estimated reach for an ad group is 80 million and I've only had 500k impressions surely the creative cant be overused yet.
If anyone has any experience with TikTok ads and could perhaps enlighten me as to why my CPC was so great on the first day of running the ad and awful 2 days later I would be incredibly grateful.
What I think causes this is the creative getting overused, that's my only logical idea. But if TikToks estimated reach for an ad group is 80 million and I've only had 500k impressions surely the creative cant be overused yet.
If anyone has any experience with TikTok ads and could perhaps enlighten me as to why my CPC was so great on the first day of running the ad and awful 2 days later I would be incredibly grateful.