Tiktok Ads Burn

Hey I have recently been experimenting with tiktok ads and I have only gotten a few conversions. In the past when working with facebook I would expect to burn some money so their algorithm can optimize. I was wondering if I should expect to burn some money on tiktok ads, until I get more conversions so tiktok can use the data to properly target my ads. Likely my creatives need some work and optimization. My CTR on tiktok is .64% which seems fairly low. Anyone with more experince on tiktok ads that could give me some advice id be very thankful. Thanks!

Yes, you may need to burn the first 30-50 usd to let the algorithm learn who to target, after that it should start converting with a good CPA.
If after that it still doesn't convert, something needs to change.

CTR can be under 1% if you have a high CVR, or the other way around, but if they are both under 1% you're doing something very wrong.

Example of a campaign I've been running for a while:

CTR is under 1% but CVR is over 3%, which means it's still working good.
I could try and improve the CTR with different targeting or different creatives, but as long as it's printing money I wouldn't mess with it.

TikTok ads are great the problem is the TOS. They are really hard and they ban you very quick.

Hi guys, I can support you with TikTok ads and offer agency ad accounts. contact me via t.ele @tuanh278

Tuanh278 How to contact you?

tuanh278 said:

Hi guys, I can support you with TikTok ads and offer agency ad accounts. contact me via t.ele @tuanh278

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How to contact you?