tik tok ads

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j68905257

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Hello again everyone
I launched TikTok ads, in the field of dropshipping
I chose exclusively European countries, localized all creatives and used the language of the country I was launching.
I encountered such a problem, completely different results from day to day, some creatives did not spend the balance at all, some spend all balance from adset
For example, on Monday on one creative I had a ctr of about 2 percent, on Tuesday it had already dropped to 0.5, and vice versa, is this normal or am I doing something wrong
In general, I received an unsatisfactory number of sales, maybe there are some tips on how to improve something?
 
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TikTok ads sometimes need a few days to a week to stabilize.
 
medialounge said:
TikTok ads sometimes need a few days to a week to stabilize.
Click to expand...
what ctr is considered normal, if it floats around 1-2 is it ok or not? if it is less than 1 for 2-3 days should I turn off this ad and change the creative?
 
1-2 is fairly well; if consistent, you can let the ad continue running. less than 1%, you need to push harder.
 
j68905257 said:
Hello again everyone
I launched TikTok ads, in the field of dropshipping
I chose exclusively European countries, localized all creatives and used the language of the country I was launching.
I encountered such a problem, completely different results from day to day, some creatives did not spend the balance at all, some spend all balance from adset
For example, on Monday on one creative I had a ctr of about 2 percent, on Tuesday it had already dropped to 0.5, and vice versa, is this normal or am I doing something wrong
In general, I received an unsatisfactory number of sales, maybe there are some tips on how to improve something?
Click to expand...
Greetings! Can you advise which partners you use
 
Maybe you need to think about the timing of your ads. Are your audience more active on certain days?
 
Trend pioneer said:
Maybe you need to think about the timing of your ads. Are your audience more active on certain days?
Click to expand...
Most of the time I launched on weekends, the only thing that bothers me is the moment of fluctuations and my results in the сtr indicator. For example, on Saturday I have 2% for 1 geo, and the next day 0.6% and vice versa, is this normal?
 
Might be other ads with same product have been launched or your product may be reaching a saturation point
 
You can test a few different creatives and calls to action. If some ads are not performing well, you can pause them and allocate budget to the better performing ones.
 
Currently, if you are lucky, your ad metrics will be good, if you are unlucky, your metrics will be bad, sometimes on unlucky days, your account will be disabled even though you may not have violated anything. That is the current state of tiktok
 
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