Rooosy
Newbie
- Mar 26, 2024
- 11
- 3
The core of product selection is demand and profit, this is a sentence we often share with you, I use a trader's perspective to tell you how to select products, how to go to the team for sustainable replication and iteration.
Chapter 1: The essence of product selection - demand and profit
A successful product selection strategy starts with a deep understanding of market demand and the identification of high-margin products.
By studying related products that are hot in the market, finding the TOP products in your track and dismantling them against the standard, you can effectively seize the market opportunity.
To become a qualified product selector, first you need to have the following requirements
1. Know enough related products that sell well in the market
2.Find the TOP of the track to benchmark and dismantle it
3.Same type of differentiation test replication
4.Micro-innovation iteration + beyond
Chapter 2: Innovation and Differentiation
Innovation and Differentiation
Differentiation testing and replication in the same type of product and surpassing competitors through micro-innovation and iteration are important strategies to ensure the success of product selection.
Following up products according to festivals, seasons and trends, such as Valentine's Day, Mother's Day, Father's Day, Halloween and Christmas, is an effective way to capture consumer attention and increase sales. At the same time, innovating old pop-up products and replicating past successes by changing time and region, new material and new ideas is also a strategy worth trying.
Chapter 3: Micro-innovations in products and advertising
Micro-innovations in products and advertisements, such as combining the POD (customized on demand) model, can stand out in a competitive market. By segmenting market demand and exploring different dimensions such as product segmentation, behavioral segmentation, psychological segmentation, scenario segmentation, and value segmentation, new points of opportunity can be identified.
Chapter 1: The essence of product selection - demand and profit
A successful product selection strategy starts with a deep understanding of market demand and the identification of high-margin products.
By studying related products that are hot in the market, finding the TOP products in your track and dismantling them against the standard, you can effectively seize the market opportunity.
To become a qualified product selector, first you need to have the following requirements
1. Know enough related products that sell well in the market
2.Find the TOP of the track to benchmark and dismantle it
3.Same type of differentiation test replication
4.Micro-innovation iteration + beyond
Chapter 2: Innovation and Differentiation
Innovation and Differentiation
Differentiation testing and replication in the same type of product and surpassing competitors through micro-innovation and iteration are important strategies to ensure the success of product selection.
Following up products according to festivals, seasons and trends, such as Valentine's Day, Mother's Day, Father's Day, Halloween and Christmas, is an effective way to capture consumer attention and increase sales. At the same time, innovating old pop-up products and replicating past successes by changing time and region, new material and new ideas is also a strategy worth trying.
Chapter 3: Micro-innovations in products and advertising
Micro-innovations in products and advertisements, such as combining the POD (customized on demand) model, can stand out in a competitive market. By segmenting market demand and exploring different dimensions such as product segmentation, behavioral segmentation, psychological segmentation, scenario segmentation, and value segmentation, new points of opportunity can be identified.