Tik Tok Ad Experts Do Creatives Burn Out?

I had a couple ads running great giving me leads at around $6 once those campaign ended I reran the same ones but they are not near where they used to be. Why can this be ?

Also anyone know how to grow my following faster? Is there certain ads that help you grow your followers fast on tik tok ?

Jetpackman said:

I had a couple ads running great giving me leads at around $6 once those campaign ended I reran the same ones but they are not near where they used to be. Why can this be ?

Also anyone know how to grow my following faster? Is there certain ads that help you grow your followers fast on tik tok ?

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I'm not an expert but I am groups with some and they do agree that creatives die out fast on tiktok, that's why some of them prefer to switch to meta.

Jetpackman said:

I had a couple ads running great giving me leads at around $6 once those campaign ended I reran the same ones but they are not near where they used to be. Why can this be ?

Also anyone know how to grow my following faster? Is there certain ads that help you grow your followers fast on tik tok ?

Click to expand...

campaigns / creatives "burn out" as you said or lose their edge once you restart. Smart bidding resets, and I mean the "learning phase ", lets call it that way, kicks in again, and if auction got more competitive or CPMs changed your results tank.

SO Instead of re-running old ones, JUST duplicate the ad set into a fresh campaign AND sometimes even slight creative tweaks help reset delivery from my experience.

for followers on tiktok, run profile view ads with short, like viral style videos, add a CTA like “follow for part 2” or “daily tips.”. Just push more organic style UGC.

I mean TT is pretty technical but thats how it is.

Yeah that’s normal. Even rerunning same ads can give diff results due to algo reset or audience fatigue. Try fresh creatives or duplicate the ad. For growing followers, spark ads with UGC style content work well. Keep it native and engaging.