Thoughts on Infinate Post Scroll - Newspaper Theme

I recently revamped one of my sites to utilize infinite post-loading. If you don't know what it is, essentially when a user gets to the end of an article, it automatically loads the next article and changes the URL seamlessly. The interesting thing is that this has massively increased my page views in google analytics and decreased the bounce rate by a massive amount. However, it hasn't impacted add earnings at all.

Pre infinite post loading day:



Post infinite post loading day:



I'm wondering if there's any SEO benefit to this? Is it a positive or negative signal for Google?

want to know too

https://www.searchenginejournal.com/google-infinite-scroll-lazy-loading/363184/
read this

Mr Positive said:

https://www.searchenginejournal.com/google-infinite-scroll-lazy-loading/363184/
read this

Click to expand...

That article specifically talks about infinite scroll for pages like categories and the homepage. Infinite scroll for posts is different as it literally loads the next page when you reach the end of a post

Though you are getting more page views, total time spent on website per session has come down slightly.

So user is spending more or less same time.

Earnings will remain same because while new page is loading but ads are not refereshing.

If you manually access new page, new ads will be served.

MisterXYZ said:

Though you are getting more page views, total time spent on website per session has come down slightly.

So user is spending more or less same time.

Earnings will remain same because while new page is loading but ads are not refereshing.

If you manually access new page, new ads will be served.

Click to expand...

Thanks.

I'm just not sure if it's worth it as there is a slight increase in loading times overall with the feature on.

I'm thinking it's probably more of a gimmick and possibly slightly misleading when it comes to selling the property.