This is all things that help me learn to use google analytic. -google analytic demo account -- If your website have few traffic you can start learning from demo account -google analytic academy -- This is very very very good free course.Some interactive lesson are very useful.Don't pay money for paid course if you don't learn from this course first.After you use your time in this you will find that you don't have to pay for any course. scroll page down and you will find another useful things. -google tag assistant -- This will check your tag implementation.You can use it to check both google analytic and Google tag manager. -google data studio -- you can display your stat in beautiful things with a simple click.This won't replace something like Tableau because it has less function.You can use some free data studio template and it look good. here are ex of nice free template you can find more just google it nice free 10 page template from one ppc --https://datastudio.google.com/u/0/org//reporting/0B7DzXzcpJXnzUXktOS1qWFZIanc/page/DSSB monthly overview from lunametric https://datastudio.google.com/u/0/org//reporting/0B3zl3GIjosRCQTRjdTlNSlNfc3M/page/L1Q Few thing you must do when you use google analytic. -Make sure you properly implement google analytic code -Make sure you enable or function some function aren't automatically enabling. -Make sure you have basic views for your properties Raw data-- don't filter any thing to check what it's looklike when you dont set up filter Filter data-- filter all your internal IP to prevent incorrect information that generate by your click or your team click Test data-- use this to test what ever you want -Goals setup-- If you are newbie to google analytic.You have to make things simple.Try to set your goals in destination .If you want to advance learn more about event. -learn more about how to create measurement plan ,micro conversion and macro conversion it valuable a lot .You van find this in google analytic academy I mention above.