This question has been running in my mind for a while now!!

SunnyLeon said:

So they have to rely on what authority website say about pieces of content.

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That’s another question at least I’ve had in my mind for a while. How does google know a website has high authority, if you go all the way to the root. I mean, the New York Times can’t get links from higher authority websites. So how does google give it so much power? It’s like the chicken and egg paradox