I'm currently dealing with this competition, and as my website is new. I'm building links basically from scratch. But I'm bit confused, as you can see in the following image. The have a good amount of backlinks, to the main page. But few backlinks to the specific page that I will compete with. If I want to outrank this page (that is marked), would building 100 of the same quality links they have do it (as I'm not competing with their homepage)? Your help is much appreciated.