Hope this helps some of you just starting out. Bing has a different demographic to google but is still a huge market. This is for new bing accounts only Looking for ideas to get my IM up and running cheaply, I managed to get £50 in free adverts from BING. Tested in UK not sure about other countries. Here is the method. 1. Google (the irony) Bing Free Advertising. The first paid ad result is from BING. 2. Click it, enter the basic info (name email etc) it asks for. 3. Open a Bing Adwords account. 4. Wait (it took 20 hours for me to receive my code) 5. Go into your account, click the cogwheel top right. Click Accounts and Billing. 6. Enter the coupon Bing mailed you in the 'coupon' section and click redeem. 7. Voila! You have £50 free for your niche marketing activity. 7. Go find a great niche product to promote. Get a lander up. Print some money! Hope it helped.