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This is how Google Dances - An Illustrated Look

Discussion in 'Black Hat SEO' started by Kickflip, Jan 22, 2012.

  1. Kickflip

    Kickflip BANNED BANNED

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    Just re-verified my account for Google Webmaster Tools, and saw some interesting data which I was not aware of before.

    My site was getting around 200-500 impressions daily from December 10th to 17th, then on December 18th, it jumped up to 1000 impressions, and on December 19th and 20th I had 8,000 impressions, and on December 21st back to 1000 impressions, and from then on around 10-50 impressions daily to this date. I am now trying to remember what I could have possible done around that time to regain those rankings.

    The website was 11 months old, and I have used it for mostly redirecting with no content, but for several days I had some content on there. I have done comment backlinks to it, but nothing serious. The domain is an exact match .info domain for a keyword which gets around 27,000 searches per month, but those impressions were NOT for that keyword.

    The keyword which I was ranking for (I was rank 5-7 when I was getting 8,000 impressions daily) was listed in Google adwords as getting 70,000 global exact searches per month. It is 1 word, so broad/exact is the same. From 8,000 impressions, being listed in spot 5-7, I got 50&30 clicks each day respectively. The #1 position was the official site, I was ranking for their website name.

    What to learn from this:
    Sometimes Google just wants to test your site. If you dissapoint them, you may end up worse then when you started off. What I mean by that is don't push your rankings until you have good content which will satisfy your visitors and keep them on your site. If you have a horrible bounce rate, you might have just blown your "interview" for a great position. The difference between #7 and #1 can be you missing out on 99.5% of the searches. Every time you make major changes, watch your traffic. Check your rankings daily.

    Images to help illustrate it all clearly:

    My Domain Name - Exact Match - .Info - This keyword phrase accounted for less than 1% of my impressions.
    [​IMG]

    1 word Keyword - Title of a Major Website - Alexa Ranking around 3,000
    [​IMG]

    The day before the jump started - Top rank is main keyword (unrelated to my domain name, it is the exact title of another Major Website)
    [​IMG]

    The jump data - Ranks and Impressions - Top 3 keywords are variations of the Main Keyword - Next 3 are variations of my exact domain name (completely unrelated to Main keyword which I ranked for) - Final 2 are variations on Main keyword again.
    [​IMG]

    Hope some of you find this information useful in some way, or use it as a reminder to check your rankings as often as possible and keep a record of any changes you make. Every little thing you do has an impact on how Google sees your site, so if you rely on Search Engine traffic, keep a detailed record, and try to be able to undo your changes in case of Google dropping you like a bad habit.
     
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  2. Rarez

    Rarez Regular Member

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    Interesting read, it's always handy to see pictures too. Thanks Kickflip.
     
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  3. andre09

    andre09 Junior Member

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    Good post. Really emphasizes the importance of bounce rate, which is something I think most of us overlook.
     
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  4. Corrupt

    Corrupt BANNED BANNED

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    Is yours?

    @Kickflip, Pretty interesting.
     
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  5. Kickflip

    Kickflip BANNED BANNED

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    Thanks guys. Not everyone will find the information useful, but I know it will benefit some of you. It is always interesting for me to view REAL numbers with photo proof to clarify things.
     
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  6. crosscheck

    crosscheck Regular Member

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    Good stuff Kick thanks for the insight
     
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  7. Madruga

    Madruga Senior Member

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    Great eye on you Kickflip. This is what I was planning to do with my latest long term project site. We might never know the entire complexes of algorithms that the big G is doing, yet we always can add a new piece to the puzzle, like Kickflip's theory. This seems logical too.
     
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  8. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    hum interesting datas... Is there anyone else who is experiencing / has experienced the same ?

    Othersiwe welcome back kicklflip :)
     
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  9. the_demon

    the_demon Jr. Executive VIP

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    I'm glad someone cleared this up for the newer members because I see "is this a google dance" threads daily. Thanks KickFlip
     
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  10. themidiman

    themidiman Power Member

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    Good stuff. Nice to see you back sir.

    Well said. So many webmasters just "walk away from the interview" when it starts going bad. Persistence, adaptation is key.
     
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  11. bulldogzg

    bulldogzg Senior Member

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    Ah yes - I have one of those as well. Once a month it pops up for top 5 on all it's 10-sih KW's only to get buried again in a few days.

    The funny thing is that my visitors stay over 4 minutes but the bounce rate is over 60%!

    Still trying to get the site back - if the circle is to be trusted it will get back in top 5 in 3-4 days ;) Wait and see!

    Nice post, nobody talks about this

    [​IMG]

    analytic's pic

    [​IMG]
     
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    Last edited: Jan 22, 2012
  12. CharleePipin

    CharleePipin Newbie

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    Really informative thanks!
     
  13. Kickflip

    Kickflip BANNED BANNED

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    Great post, thank you. It is bizarre how similar the boosted impressions/click through/rank is, and only a few days apart in December. I did some major changes to my site to stop the redirect and put some real content back on it, so if I get the boosted rankings again I will post an update. My content is only 1 page, but it is stuffed for the main keyword in the content/title etc.
     
  14. bulldogzg

    bulldogzg Senior Member

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    Yeah my first reaction was how scary similar the stats are as well!

    One main thing I did find out that was wrong with the site was the G's webmaster tools "HTML suggestions" tab - over 60 duplicated titles and meta descriptions as well as several crawling/indexing errors.

    I'm guessing that's holding this site back as I have tons of unique content, videos, and very strong off site SEO (best in my niche when I checked with open site and other tools). Many PR4, 3 and 2 pages in there.

    I did put in canonical URL's as well to protect my self from more duplicated content penalty as in the post-panda world it's a huge deal. All on-site SEO is.

    And I took care of site loading time to bring it down to 1.86sec's and outsourced cleaning up the code on my theme as well since I suck at coding my self.

    SEO is waiting game and I have all the time in the world ;)

    I'll post some updated stats if/when there is some movement.
     
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