Just re-verified my account for Google Webmaster Tools, and saw some interesting data which I was not aware of before. My site was getting around 200-500 impressions daily from December 10th to 17th, then on December 18th, it jumped up to 1000 impressions, and on December 19th and 20th I had 8,000 impressions, and on December 21st back to 1000 impressions, and from then on around 10-50 impressions daily to this date. I am now trying to remember what I could have possible done around that time to regain those rankings. The website was 11 months old, and I have used it for mostly redirecting with no content, but for several days I had some content on there. I have done comment backlinks to it, but nothing serious. The domain is an exact match .info domain for a keyword which gets around 27,000 searches per month, but those impressions were NOT for that keyword. The keyword which I was ranking for (I was rank 5-7 when I was getting 8,000 impressions daily) was listed in Google adwords as getting 70,000 global exact searches per month. It is 1 word, so broad/exact is the same. From 8,000 impressions, being listed in spot 5-7, I got 50&30 clicks each day respectively. The #1 position was the official site, I was ranking for their website name. What to learn from this: Sometimes Google just wants to test your site. If you dissapoint them, you may end up worse then when you started off. What I mean by that is don't push your rankings until you have good content which will satisfy your visitors and keep them on your site. If you have a horrible bounce rate, you might have just blown your "interview" for a great position. The difference between #7 and #1 can be you missing out on 99.5% of the searches. Every time you make major changes, watch your traffic. Check your rankings daily. Images to help illustrate it all clearly: My Domain Name - Exact Match - .Info - This keyword phrase accounted for less than 1% of my impressions. 1 word Keyword - Title of a Major Website - Alexa Ranking around 3,000 The day before the jump started - Top rank is main keyword (unrelated to my domain name, it is the exact title of another Major Website) The jump data - Ranks and Impressions - Top 3 keywords are variations of the Main Keyword - Next 3 are variations of my exact domain name (completely unrelated to Main keyword which I ranked for) - Final 2 are variations on Main keyword again. Hope some of you find this information useful in some way, or use it as a reminder to check your rankings as often as possible and keep a record of any changes you make. Every little thing you do has an impact on how Google sees your site, so if you rely on Search Engine traffic, keep a detailed record, and try to be able to undo your changes in case of Google dropping you like a bad habit.