Okay, so ever since BusinessInsider (and viperchill ;b) did a story on viralnova I've seen copycats popping out of nowhere getting hundreds of likes on an incredibly short timeframe.. Business model is like Upworthy- share feelporn that triggers strong emotions to both share and click on headlines, etc: "I Used To Want To Visit Australia Until I saw These 35 Photos. Now I'm Scared to Death.. OMG.", "15 Wise Old Dogs Guaranteed to Melt Your Heart. #12 Is Hysterical.", "What These Penguins do for Entertainment Is Very Unusual.. I Did NOT See That Coming." "They Had To Kill A Random Person For Gang Initiation.. This Is Who They Chose." Similar sites from recently hellou.com lifebuzz.com worthytoshare.com I don't think it will damage them to out their URLS, as they only drive traffic from Facebook. I will admit I even considered to make a copycat in early january, but I would never be able to live a comfortable and operate a site like this at the same time.. (I feel abused and manipulated by their advertising after 90 seconds on their sites. but that's just me) After search and social traffic, where do you think the big drivers will be in the future?