Things can only get ... WORSE?!?

Good article. I'm not too worried about this tbh. There will always be a need for user generated content. Search is definitely changing though, and the game is getting harder to play. Make the money while it's here.
 
..Google promises (implicitly, not overtly) to do more to answer people’s searches in their results (vs. sending them to other websites), to predict your needs before you have them (so you don’t even need to search),...
Google, that's a bit intrusive. I'm opting out.
 
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