These Brands Will Inspire Your TikTok Strategy

• Brand takeover campaigns on the platform cost anywhere between $20k and $200k.
• Hashtag Challenges cost businesses $100k+.
• Campaigns start at $500/day with no long-term commitment.
• TikTok recommends an additional $100k-$200k in budgets to promote a hashtag challenge.
• Influencers with around 2.5M followers charge around $600-$1k per post, compared to $100-$200 for every 10k-20k followers on Instagram.
• You can now use TikTok ads to send users to your website, an app, or simply promote your hashtag challenge on the platform.
• The platform also allows you to create branded AR lenses, filters, and stickers for users to use with their video content.

So, if your target audience includes users between the age of 13 and 30, you might want to start considering using the platform sooner rather than later.

Here are the brands that are doing well on TikTok

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