1. LinkedIn Sales Navigator
Description: LinkedIn's official tool for finding and filtering target customers.
Key Features:
Filter by industry, location, job title, company size, keywords…
Suggests suitable leads and accounts.
Saves leads and tracks updates.
Advantages: High data quality, updates directly from LinkedIn.
Disadvantages: Relatively high cost for small businesses.
This is a must-have platform if you do B2B sales on LinkedIn.
2. Expandi
Description: LinkedIn outreach automation tool (cloud-based).
Key Features:
Automatically sends friend requests and messages based on scenarios.
Schedule messages to look like real behavior.
Track replies and manage campaigns.
Advantages: Less risky than locally installed bots.
Note: You must comply with LinkedIn's policies to avoid account blocking.
3. PhantomBuster
Description: Automation & data extraction cloud tool.
Key features:
Automatic profile data retrieval / automatic messaging.
Runs API/automation without needing to turn on the computer.
Advantages: Flexible, usable with multiple platforms (not just LinkedIn).
Disadvantages: Requires more detailed configuration → suitable for developer/marketing teams.
4. Zopto
Description: Solution for teams & agencies using LinkedIn to generate leads.
Features:
Automatic outreach based on target lists.
Dashboard analytics, performance measurement.
CRM integration.
Advantages: Optimized for large-scale campaigns.
5. Octopus CRM
Description: Chrome extension automation + CRM for LinkedIn.
Features:
Send bulk invites, messages, and Endorses.
Pipeline view similar to CRM.
Note: This is an extension → careful configuration is necessary to avoid exceeding LinkedIn limits.
6. Apollo.io
Description: All-in-one sales platform with email/social database + automation.
Features:
Find emails & LinkedIn profiles by target.
Send outreach via email + LinkedIn sequence.
CRM integration.
Advantages: Multi-channel integration, not just LinkedIn.

7. Lemlist (integrates LinkedIn Outreach)
Description: Multi-channel outreach platform (email + LinkedIn).
Features:
Create sequences combining LinkedIn messages and email.
Advanced personalization (video, auto-follow-up).
Advantages: Effective for lead nurturing and development campaigns.
Notes on using automation on LinkedIn

LinkedIn prioritizes real behavior — send invitations/messages slowly, not spam.

Excessive automation can lead to account restrictions.

Best practice: combine Sales Navigator + light automation + personalized workflows.
Which tool should you use depending on your goals?
Goal Suitable Tool
Find & filter customers accurately LinkedIn Sales Navigator
Outreach automated messaging + invites Expandi, Octopus CRM
Multi-channel sequence (email + LinkedIn) Apollo.io, Lemlist
Crawl data & workflow API PhantomBuster