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Theories on same domain or URL on a Web 2.0 article?

Discussion in 'Black Hat SEO' started by schleprock, Mar 31, 2017.

  1. schleprock

    schleprock Regular Member

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    I think I read somewhere quite some time back that having the same URL in a post twice counted on Google as 2 links but one of the links received most of the link weight.

    Does this only work with identical URLs, or is it true of domains?

    If I have only 1 article is it better to do this:

    http://link-a
    http://link-B

    than it is to do this

    http://ink-a
    http://ink-a

    Or is it the domain that reduces link weight?
    so more that one link from

    http://link

    reduces the value passed.

    so it is better to link to 2 seperate domains, not just to 2 different URLs from the same domain.

    Thanks
     
  2. Nargil

    Nargil Jr. VIP Jr. VIP

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    It applies to domains. Not much point in linking out multiple times from same property to a same domain.
     
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  3. Samwacgamchy

    Samwacgamchy Jr. VIP Jr. VIP

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    what that means is if you pass link juice to multiple domains like www.domain1.com and www.domain2.com then the total authority or link juice from your website will be divided between two sites. But i don't know how that applies to different url from same domain. It's hard to tell. Most people link to a site only once or twice in one post.

    Besides one link or twice from same page isn't that big a factor for people to test it. So they just get one link and move on to another.
     
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  4. madelleine

    madelleine Newbie

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    You can link to 2 different urls on the same or different domains, just avoid linking to same urls or same domains multiple times on a single page.
     
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  5. THUNDERELVI

    THUNDERELVI Elite Member

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    That used to be true, but not anymore. The weight given to outgoing links won't be divided equally anymore, it now depends on the probability that a link will be clicked by a surfer (visitor) in a reasonable way, which actually makes 10x more sense than diving the weight between all links found in a page, especially when counting boilerplate links, which are worthless. The patent related to this theory is called the Reasonable Surfer Model and if you read it (warning, you might end up in a mental hospital after reading a google patent), you will realize there are a lot of factors that go into considering how to distribute the weight/PR for each link in a given page. The patent was also updated after its first filing.

    So to answer the OP's question: it depends. There is nothing wrong with linking out to the same URL twice in an article, because many legit articles/writers do that to enforce the idea that the surfer should definitely check that URL out because it's relevant and will further help him out, which in turn gets you more "favor" from the search engines, but at the same time the weight given to the link might be too low depending on the factors mentioned above, so it doesn't matter how many times you mention the link. For example, if you link out twice near the end of the article, this won't be as effective as linking out once near the beginning of the article (and that's just 1 factor).
     
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    Last edited: Apr 1, 2017
  6. schleprock

    schleprock Regular Member

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    Awesome answer.
     
  7. lestraw

    lestraw Jr. VIP Jr. VIP

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    Interesting post
     
  8. donaldzramp

    donaldzramp Newbie

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    I dont think its an issue either, provided that you use an appropriate call to action.