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Thematic silo structure

Discussion in 'Black Hat SEO' started by domainmadness, Mar 11, 2014.

  1. domainmadness

    domainmadness Senior Member

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    Silo structure have been hot topic quite a while already and I have implemented some sort of silo structure to all my sites. One thing I was wondering is that how strict you should be when building silo structure?

    Lets say you have 4 keywords that you are mainly targeting, and which are most competitive. You setup your website in a way, that homepage works mostly as directory, then you have 4 pages for those keywords you are targeting and 4 supporting categories for those keywords. Would it make sense to 'break' the structure if you publish 1 post in each category which are closely related, should those be linked together anyway. For example you publish post like these:

    Cheap Keyword1 - in Category Keyword1's
    Cheap Keyword2 - in Category Keyword2's
    Cheap Keyword3 - in Category Keyword3's
    Cheap Keyword4 - in Category Keyword4's

    Linking these together would break the actual silo structure, but at least in human point of view these posts are related enough. Should we still keep the silo for the sake of google spiders, or should we just link these categories together and break the flow? Anyone experienced with 100% strict silo structures? If so, what kind of results you had?

    Also, does it make sense to keep category pages indexed? I've seen mixed opinion about this and would love to hear comments on that.
     
  2. kbklash

    kbklash Senior Member

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    My feeling is it might be best to use sub-domains when you are behind 4 keywords,that are most competitive. But if you have single niche and targeting 4 keywords in them, then you'll best be served by using sub-directories than categories.Correct me ,if i am wrong.
     
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  3. domainmadness

    domainmadness Senior Member

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    Thanks for the answer, but it doesn't really address the issue here, which is more about cross-linking between silos.
     
  4. DangerousDEN

    DangerousDEN Regular Member

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    Would advice against sub domains, it will decrease your efficiency.
    Don't over analyze! Just do it.
    From my experiences and different case studies i've read it's better to interlink only WITHIN category, but if you will have couple of cross category links, don't think it will have bad effect. Just aim to interlink within at least 90%.
     
  5. WebDev

    WebDev Regular Member

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    OK, first thing to point out is that thematic/silomatic created daisy chain silo sites

    Daisy chain silo sites create a terrible user experience, and you are better off using a more "normal" navigation system

    I use "dynamic navigation" - similar to amazon.com navigation

    Re. deliberately "busting" your silos - don't do it!

    No article in a silo should link to an article in a different silo - its a golden rule of siloing
     
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  6. domainmadness

    domainmadness Senior Member

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    I actually tested this.

    I had very very tight silo structure where no article in different silo link to other silo. Site had overall good rankings. I break the silo structure by linking from every somewhat related article from the end of the post. I had categories like blue widgets, red widgets, green widgets - total of 7 different. Under every category there was more detailed articles like big blue widgets, big red widgets and so on. After I linked from every detailed article to other detailed article in different silo, my rankings didn't drop, just keep getting better.

    So my conclusion from this small case study is that you don't really need that tight silo/thematic structure. Just keep your structure clear and clean so bots and visitors get clear picture of your site.
     
  7. baptistthejohn

    baptistthejohn Newbie

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    Just focus upon a user friendly navigation structure, interlinking your pages as appropriate to make it easier for related content to be discovered and to sort of create a useful chain for visitors to move from page to page.
     
  8. kaytemp

    kaytemp Newbie

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    WebDev, I've googled around and researched for an hour or two and still haven't found the difference between a "daisy-chain" silo and a non-daisy-chain silo. I assume that a daisy-chain silo is making a link that your preferred method does not, but what exactly is it? Can you (or anyone) help me with this?
     
  9. prab1996

    prab1996 Elite Member

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    Silo is just the way you make your data look organised.

    And most important thing is your url structure.

    you not need to follow a already laid out rules, make your own rules depending upon niche/site.

    interlinking is good in silo , but , not too much. (i use nofollow when linking to non related pages and it works great)
    -=-
     
  10. WebDev

    WebDev Regular Member

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    My conclusion is that there was/is something wrong with the siloing of the site in the first place - or breaking the silos would have caused a large-scale decline in rankings

    There are instances where you can/should cross-link an article in one silo to an article in another silo - but it is the proverbial exception to the rule - i.e. when doing it has some very real perceived beneficial outcome
     
  11. WebDev

    WebDev Regular Member

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    Sorry for the delay - just found this thread again - I don't get many emails from this forum that a new reply has been added (or perhaps they are ending up in my spam folder)

    A daisy chain silo site is the method advocated in an ebook called "The Master Plan" by Charles Heflin - there is a video on themezoom.com about the confusion the daisy chain method causes - I find the video amusing, as Russell Wright is almost apologizing about his friend Charles Heflin and the problems he's caused

    The daisy-chain silo structure is immediately recognizable once you see it in flow-chart form, as the last article in a silo links to the next silo landing page

    Apart from the bad user experience of this type of navigation system there are other disadvantages - see this post:
    http://www.blackhatworld.com/blackh...ing-free-plugins-post6881701.html#post6881701

    I do not recommend the daisy-chain silo method - I advocate "dynamic sidebar navigation" - i.e. the navigation links change, depending where you are in the site (like amazon.com)

    Dynamic link navigation is difficult to explain - so simply visit siloplugin.com - the main site and the 3 demo sites all display dynamic sidebar navigation (non-daisy-chain silo)