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The Ultimate Checklist for On-Page SEO

Discussion in 'White Hat SEO' started by AndyPR, Oct 16, 2012.

  1. AndyPR

    AndyPR Registered Member

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    1. URL
    In the past, you just needed to include the right keywords in your URLs, resulting in URLs. These days, people take domain name into account when deciding to click it?Do they recognize it? Do they trust it? If people don?t recognize the domain name as a brand or trust that it most likely could be a brand, they will be much less likely to click the website in the search results. Now, you should consider both branding and keywords when choosing a domain name.

    2. Page Titles
    Even though the page title tag is meant to help search engines, it?s now getting more visibility to everyone else through social media. Many social networks pull the title tag, Meta description and a featured image when sharing, so make sure to make your page title both keyword and human friendly.

    3. Headline
    Though we?ve already gone over the difference between page titles and headlines, the two are becoming even more intertwined in 2012. Like page titles becoming more human friendly, headlines should be using keywords as well to let readers from search engines know it will address the problems they searched about.

    4. Body
    We?ve often touted to look for the perfect targeted keywords and it?s still relevant today. Still pepper keywords throughout the post the same way that you?ve always done it, especially at the top of the post where you are still trying to capture the attention of your readers. This hasn?t changed much, but it is such an important point that we couldn?t leave it out.

    5. Headings
    Always include headings within your text and with their tags (H1, H2, etc). Not only does it make it easier for your readers to scan and digest your content (thus increasing the possibility of sharing the post to their social networks), but the heading tags also help search engines better categorize your site.

    6. Images
    In ?old school SEO?, you needed to just make sure that if you included an image you always included an alt tag. Now, it?s essential that you include images a majority of the time in your posts as social networks like Pinterest are becoming even more visual-focused. Even if you?re not trying to market your blog on Pinterest, images are pulled with the title and meta description for many social networks including Facebook, Twitter and LinkedIn, so be sure to include them in your posts.


    7. rel=author Tag
    You also need to be concerned with standing out from the other search results. One way to improve your click-through rate is to set the ?rel=author? listing with Google?this way, your picture will appear next to any articles you?ve written that appear in the search engine. Like we?ve said before, images are much more captivating than text alone, so use the rel=author tag to help drive more traffic to your site from search engines.

    8. Fast Load Time
    As the internet has gotten incredibly faster across the world, people now expect your website or blog to load almost instantaneously. Having a fast load time will help lower your bounce rate and increase time on site?two important indicators Google uses to assess your content. One way to decrease your page load time is to use tools like Shareaholic because all of our tools reside in one plugin?you don?t have to find multiple tools for your social sharing and related content needs. You shouldn?t have to compromise your site load time with your tools, so make sure you?ve consolidated all the plugins and tools.

    9. Responsive Design
    I have mentioned before how important optimizing for mobile is?mobile traffic to our publisher network has increased by 27% in this year alone. If your site has funky headers, too large images and poorly sized layout, people will be much more likely to bounce off your page. To ensure your bounce rates are low on mobile, make sure your site is properly optimized with responsive themes and tools.
     
  2. switch_2012

    switch_2012 Power Member

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    Or you can use a tool like SEOMoz to check onpage SEO,
     

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  3. GiorgioB

    GiorgioB Supreme Member

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    Or SEOquake toolbar..
     
  4. notyourmatey

    notyourmatey Power Member

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    • Thanks Thanks x 5
  5. dubious

    dubious Regular Member

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    Wow, way to not include strong internal link structure, literally the most powerful tool any website can do for internal authority.

    Because if a page isn't authoritative on your own website, then why would it rank on Google.


    For example, say you're an Animal Training company in Boston. You offer services such as "dog training", "cat training", "Llama Training" etc.


    If you targeted keyword is "dog training boston", then the targeted landing page for that category would obviously have a H1 in the title for your targeted keyword, a call to action (like sign up for our newsletter, request a quote etc).

    Have 4 or so similar keywords in h2 tags, a table of contents at the top underneath the H1 linking to these titles (like how http://www.blackhatworld.com/blackh...e-search-engine-optimization.html#post4794068 would link to switch_2012's post in this thread) with relevant anchro text.

    A side bar containing posts under this title, with "Dog Training, Boston" anchor on top of the view displaying related articles in this category (Stuff like "Is Dog Training right for me?" "6 Ways having a well trained dog will improve quality of life" "Can you teach an Old Dog new tricks? We investigate!"). Having a more button that displays all ​posts in this category.

    This sidebar will appear in all of the posts in the Dog Training Category, which is important for building contextual internal links on your website to your target pages, which are much superior to abusing the footer side wide links because it funnels the Page Rank flow of your website appropriately and let's search engines know which pages are for what context.

    What you'll eventually have is about 20-40 links on your category to your money page, all contextual letting search engines know exactly:
    • What keywords this page is for
    • How authoritative it is on your own website

    Don't underestimate the power of the Table of Contents! Squidoo abuses this feature to a point in which it is easy to rank an article based on the H2 tags all the way down in your article, because you've linked to it.
     
  6. Green0

    Green0 Newbie

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    SEO quake doesn't check the above.
     
  7. madoctopus

    madoctopus Supreme Member

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  8. Pash1981

    Pash1981 Newbie

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    Since you add rel-author on your list. I think schema markup should be added also. If you can use rich snippets they have proven to increase click through by quite a bit.
     
  9. OldLord

    OldLord Regular Member Premium Member

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    Good advice in the OP and also in the responses. If you are going to include a post from elsewhere you should really give credit for where it comes from, especially when you notice than in point 8 there is a sentence where the writer refers to Shareaholic as "we". However, the article does offer some useful tips for a White Hat beginner to bear in mind.
     
  10. nabeelt

    nabeelt Junior Member

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    Let me add "Breadcrumbs, internal linking, Canonical tags, keyword enriched content with a balanced amount of keywords."
     
  11. hits79

    hits79 Regular Member

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    Is there any guides out there that shows step by step what you need to change for onpage optimization. Like showing you how where meta tags goes, where 301 redirect goes, what to add to robot.txt file, etc. I can not find any guides that goes into details at all, they just give ya a list of what needs to be on.
     
  12. MrWiggles

    MrWiggles Junior Member

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    thanks for the share i deff needed this. im such a noobie to on page seo
     
  13. nabeelt

    nabeelt Junior Member

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    I don't think anything like that exist. Its actually like big pieces of a puzzle and you'll have to jot down all at one place to understand it. Maybe there are some infographics for solely on-page process but you'll have to research.

    Good luck :)