Synopsis - Producing content, marketing it via Social Media (Facebook) and monetizing via ads doesn't seem like a viable business. I have been experimenting with content creation + facebook the last month or so, and from what I am seeing, the math doesn't really work out. My modeling assumptions Average CPM = $10 Cost per FB Page Like = $.02 Post Reach % = 4% Post CTR % = 2% For every 100K Page Likes, a single post will generate 80 Clicks. (100K * 4% * 2%), which comes to around $1 in ad revenue. If we assume at least $10 to create a single article, that means you need at least 1M Page likes before you even get to break even. I understand that you can pay to promote your content via FB, so the Post Reach will increase accordingly, and you might be able to get a higher CTR and CPM. But with all that said, you need to make a pretty big capital investment in terms of getting FB Page likes before you see any type of profit (500K Likes = $10K). Also, this is purely for a content focused company. Meaning no monetization via affiliate. There are companies that seem to be making content production and advertisements profitable, without resorting to affiliate deals. So... I guess my question is: What am I missing? Is there a way to make this work that I am not seeing?