The last small question before starting my journey

Hello everyone,

I want to start my journey. My first step will be to create a facebook page and the goal will be to get as much likes for my page as possible, then i will start a giveaway related to my niche to collect emails. I will do email marketing (JVzoo products promoting).
So my question is:
1. Do i have to use my real name? Can i change my name to whatever i want in emails and facebook?
I am asking this, because i hate giving my real name online...
Do these IM stars like Dean Holland, Pat Flynn and others use their real names?

Fanpage? You can give it its own name.
If you are planning to do this via your normal fb page then you should not do it.

You can use your own name, or a fake one, that is entirely up to you.

@Larry123 I believe the Pseudo names or the real names; It doesn't make huge difference. If you wish to have a Internet name, just keep it catchy and not weird ones with numbers and unrelated words.