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The Killer Keyword Question!

Discussion in 'Yahoo & MSN' started by BHPlatinum, Apr 23, 2013.

  1. BHPlatinum

    BHPlatinum Regular Member

    Joined:
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    Gender:
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    Occupation:
    Company Director
    Location:
    England, UK
    Hey Guys!

    I have been playing with bing ads the last few weeks and have mixed success but today I figured out why some of my campaigns were junk - the keywords!!

    I was told that adding more keywords would drive more traffic to your offer - true, but that traffic was garbage!

    I am offering a grocery coupon - performs very well apparently yet I had 3 signups in one day which I felt was awful from 95 clicks. So I started looking at my keywords. My most clicked keyword was 'restaurant coupons' - not remotely related to my landing page!! So thats 14 clicks wasted, then the next highest clicked keyword was 'printable drink coupons' - again not what I was offering.

    It turns out about 70% of my clicks were from keyword searches that didn't really relate to my offer or landing page - therefore wasted clicks and money!!

    So I was wondering, do people add lots of keywords to their campaigns or are they very select and spend more on keywords that will actually relate to your offer and landing page?

    Thanks