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The Human Experience in Interconnectivity

Discussion in 'Blogging' started by marissaclement, Aug 3, 2012.

  1. marissaclement

    marissaclement Newbie

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    If there are some things to appreciate about new media, it allows audiences speedy interaction not only with the media and project creators, but among audience members as well. This is true for business and marketing - that's common knowledge. However, the experience of interconnectivity is placed on an entirely different playing field when its advantages are utilized in art.


    Artist Gabriel Barcia-Colombo who studied in the School of Cinema Television in the University of Southern California creates video-centered pieces that focus mainly on the "collection of human beings." He uses video mapping and projection to create the illusion of human beings trapped in glass jars, and with the use of sensors, these images react to viewers depending on their proximity to the video installation. There is one piece called "Blend" wherein he projects a housewife inside a blender and viewers can press the buttons to see this housewife get whipped around. What began as a desire to memorialize his friends has become a defining concept for his art that welcomes and even encourages people to touch and play with his art pieces. Videos of his art are on TED Talks if that has gotten you very curious.


    There is also a lot of this being incorporated even in the mainstream side of the Internet, and to a huge extent this is what makes creating advertising concepts fun. "The Beauty Inside," a social film created by Drake Doremus that stars Topher Grace (That 70's Show; Spider-Man 3) and Mary Elizabeth Winstead (Scott Pilgrim vs. the Worl; Live Free or Die Hard) and you. Yes, that's what their copy says:


    "The Beauty Inside"
    a social film by Drake Doremus
    starring Topher Grace & Mary Elizabeth Winstead & You?


    Aside from great copy and a well-thought of title that clearly tells you this is an Intel / Toshiba project, the main plot makes it flexible enough for people to participate in: it centers on a character named Alex who wakes up as someone new every day. We do not know entirely how the plot will thicken but this is what we thought on the get-go: what makes it a great project is that audience participation mainly informs the whole artwork. Alex - a commonplace name, with average experiences - personifies the common folk whose faces are represented by participating individuals. And because these experiences are universally ordinary, it touches on the core of human experience, and that is what makes it beautiful.


    As of this writing, they're getting Facebook likes from everywhere; you can check out their page for yourself.