The Future Of SEO? *My Thoughts*

Hey guys,

Just finished a new blog post on my site which you can read here...

If any of you guys and girls in here do SEO then let me know what you think about my latest post > http://firststopim.com/seo/google-panda-3-3-march-2012-update-the-future-of-seo/

But it's kinda long so will sum up the ending for you here and i wanna know what you guys are thinking too..

So basicly networks are getting hit that are built on High PR's setups!

So now negative SEO is real and in the public eye and being used to slap your competitors!

So i see that the only way to push forward atm is to NOT rely on google traffic to make or break your business!

How do you see the future of SEO panning out?

Lewi

lewi said:

Hey guys,

Just finished a new blog post on my site which you can read here...

http://firststopim.com/seo/google-panda-3-3-march-2012-update-the-future-of-seo/

But it's kinda long so will sum up the ending for you here and i wanna know what you guys are thinking too..

So basicly networks are getting hit that are built on High PR's setups!

So now negative SEO is real and in the public eye and being used to slap your competitors!

So i see that the only way to push forward atm is to NOT rely on google traffic to make or break your business!

How do you see the future of SEO panning out?

Lewi

Click to expand...

Aside from the fact that your link doesn't work, in that it takes me right back to the forum main page, I agree with you completely. IMHO relying on SERPS is a short road to a long and painful internet death. No one can keep up with The Google Dance as the steps change almost weekly.

I am convinced that in future the best way to go is going to be with double-opt-in email programs with lists created from signups from your own sites. I am talking real double-opt-in lists, not those purchased lists which are full of spam traps and are most likely harvested anyway. Google wants it all and is well on the way to getting it.

CyberknightTully said:

Aside from the fact that your link doesn't work, in that it takes me right back to the forum main page, I agree with you completely. IMHO relying on SERPS is a short road to a long and painful internet death. No one can keep up with The Google Dance as the steps change almost weekly.

I am convinced that in future the best way to go is going to be with double-opt-in email programs with lists created from signups from your own sites. I am talking real double-opt-in lists, not those purchased lists which are full of spam traps and are most likely harvested anyway. Google wants it all and is well on the way to getting it.

Click to expand...

Fixed! Thanks for that

And glad to see someone else who agrees with me on this

Lewis Turner

I guess Google is clearly telling everyone to pay them (ppc) instead of paying for SEO. Some will obey but I'm sure many others will find their way into new techniques that work. Webmasters came p with different link types that google took a year or two to devalue so it's becoming like fashion, See what works this year and wear it

I think all seo/im people should start to promote other search engines and other search engines have now perhaps the best moment from a long time to get to the real game. Google is doing everything to destroy themselves, they think about the money only. Recent situation with "unnatural links warning" is the sign they feel completely safe on the market and think they can set the rules for the whole world.

Scripteen said:

I guess Google is clearly telling everyone to pay them (ppc) instead of paying for SEO. Some will obey but I'm sure many others will find their way into new techniques that work. Webmasters came p with different link types that google took a year or two to devalue so it's becoming like fashion, See what works this year and wear it

Click to expand...

Yep completely agree here too!

Adwords is after all how they make their money... but this loophole so to speak has hit a much bigger market of people than any other im aware of! Could be completely wrong though.

qwerty13 said:

I think all seo/im people should start to promote other search engines and other search engines have now perhaps the best moment from a long time to get to the real game. Google is doing everything to destroy themselves, they think about the money only. Recent situation with "unnatural links warning" is the sign they feel completely safe on the market and think they can set the rules for the whole world.

Click to expand...

Unfortunately until the users start using other search engines people are always going to be opimizing for google. atm bing and yahoo are secondary thoughts or an extra added bonus and totally un-intended!

Lewis Turner

I have been going back and forth with internet marketing and sales of actual physical products i own. I do make some money in IM but nothing compared to what I make sales wise. I have been studying and learning for the past year and Google is basically turning me away from SEO bc it is a big pain in the ass. i need items to move , products to sell. I can't see us all depending on Google to make a good living . It is ridiculous . O no google changed this or google changed that. My competitor blasted me with porn links wah wah wah.FUCK THEM!! Pardon my french, but to be quite honest everyone that does a search in google is most likely on FB or some other social media site so we should be using these methods since the traffic is there. If you have an item that people want and sells well , the traffic and the sales will come. You do not need google. Word of mouth goes viral too. One product I sell is strictly word of mouth,fan page, text and email back and forth. No website , no coding , no seo bs, just straight up you like what i have to offer then ok, lets make a deal


As far as optimization goes I basically outsource all that crap bc backlinking , article writing is boring. I spend most of my time outsourcing products which is a much more sustainable way of making money than depending on Google to make a living. The money comes in much much faster and I do not have to wait weeks or years to rank a site and hope for the best. I just dont see putting in all this effort into a site for months or years and then they deindex you for some bs. As far as I am concerned any website/affiliate money is just a bonus.

Look at it like this, how did companies obtain leads for products or whatever is they were selling when there was no internet? It is funny because some of the people around this forum who make money in IM and mention things about working at McDonalds or 9-5 would probably be the first ones working at mcdonalds if there was no google or internet for that matter. I will never let google have control over my financial stability. HELL NO!

Things are certainly getting smarter so you must adapt on the way, like the member above said I will try to find new ways to bring traffic / clients and not fully depend on G.

qwerty13 said:

I think all seo/im people should start to promote other search engines and other search engines have now perhaps the best moment from a long time to get to the real game. Google is doing everything to destroy themselves, they think about the money only. Recent situation with "unnatural links warning" is the sign they feel completely safe on the market and think they can set the rules for the whole world.

Click to expand...

Agree with qwerty, Google's abusive monopoly will be its destruction. Average Joes are starting to catch on to this as well you know. A friend of mine who's a Computer Science Major was training at Bing last year, he says they're working tooth and nail to take a nice chomp outta G's market share.

qwerty13 said:

I think all seo/im people should start to promote other search engines and other search engines have now perhaps the best moment from a long time to get to the real game. Google is doing everything to destroy themselves, they think about the money only. Recent situation with "unnatural links warning" is the sign they feel completely safe on the market and think they can set the rules for the whole world.

Click to expand...

I agree! Google needs some competition. Bing needs to keep ramping up and they need to add some financial gain to IMers for promoting them. They had a decent offer about a year ago for signing up for bing rewards... that needs to continue. People default to google because they think they'll get the best results. Maybe they do, maybe they don't. Either way, when the people at bing are ready to put some money forward to drive traffic and change public opinion, I'll be there! My guess is so will may of you.

I think the search engine algorithm is just evolving. Their service is providing quality results. If the top results for "Product review" are shit and have a trillion ads, just cuz they "gamed" the system, then that is bad business for Google.

I think Social Media will play a much bigger role this year. I think quality will be important, and it will be something Google will be able to determine statistically. I think that patterns with which links are built/found will be very important as well.

As far as email lists go, that is a great model to use to sell a product. You will have to spend money on getting the list, if you are not planning on ranking ur website

SEO is evolving very fast and that's why you shouldnt put all eggs into one basket.

I still do SEO but i mainly outsource everything. I put most of my time doing other things and I usually reinvest profit that I make from SEO to other investments.

If one day your site hit #1 in SERPs and you start making 5 digits of profit or even more, it'd be wiser if you don't buy cars or other expensive stuffs. Reinvest those profits in other ventures.

In the end, SEO is still a huge business nowadays and probably will still be for years to come but it's indeed unstable business especially if you are doing CPA and black hat stuffs. You can make a lot of money for few months then totally falling to $0 when panda update rolls out. Nobody is invincible. I know how it feels to be brought down by Google before I bounced back then brought down again and so on....so definitely better if you can diverse your investments to other businesses. When your stable business comes to fruition, you can actually use your profit there to reinvest in SEO again even when (let's say) you make $0 in SEO by that moment.

so yes, i agree with everyone who said diversification is the key.

I'll tell you why Google is screwed. They've backed themselves into a corner here. They have opened new methods of abuse up by putting in their good intentioned "fixes". While they do have 1 trick up their sleeve I don't see anyone on BHW talking about (cough*entitysearch*cough) - they are flip-flopping SEO power from backlinks to social mentions. Guess what? BING already has been doing that since day 1 pretty much. Now here you have Google behind BING on this... Interesting. Microsoft is not as ignorant and their products might make them seem to some people.

Few things are certain:
- Competition in search engines will increase due to more and more people/companies publishing content/websites
- Search engine algorithms will change
- No one outside of Google will know how rankings are really determined
- People can influence a bit on their own rankings through optimization
- There is a limited amount of places on the first page of G
- Search engines will get a huge amount of traffic also in the future and thus can also be great sources of visitors to your websites

SEs are like hot and slutty girls - they can be huge pleasure and source of joy, but most likely at some point they will fuck you up somehow. Therefore you can't really trust them for anything long-term.

So, diversify as much as you can. Have the occasional fling with SEs but don't rely just on them.

To be honest, my rankings have really improved after the recent updates. I never got viral building tons of backlinks. The only thing I worked on is quality. Having quality contents and backlinks will do the job fairly well.

Now with regards to Network with HIGH PR, I think people should start building their own small network. Spread those sites over different hosting, IP and servers and make sure to post only unique contents on each site.

I guess the future of SEO is quite bright if you are working on something known as white hat SEO

ugjunk said:

To be honest, my rankings have really improved after the recent updates. I never got viral building tons of backlinks. The only thing I worked on is quality. Having quality contents and backlinks will do the job fairly well.

Now with regards to Network with HIGH PR, I think people should start building their own small network. Spread those sites over different hosting, IP and servers and make sure to post only unique contents on each site.

I guess the future of SEO is quite bright if you are working on something known as white hat SEO

Click to expand...

Depends what you call white hat seo really? surely building any sort of backlink yourself and even worse making a network of sites with the specific aim to use them to rank in google is not whitehat? after all that's b uilding things for the sole purpose of ranking!

Lewis Turner

whatever you do with the goal to improve your positions in serps is "black hat" (according to Google). So unique content, high quality (who the hell should decide about that, it is very, very subjective), etc. is all for nothing. If you want to be "white" your site should be so great that people around the world will start linking to it day and night like crazy and as result you achieve good positions. But how those people will find your site in the beginning? You think: I will add it to some good directories. Ok, but why? To improve its positions in Google? So you become "black hat"
Google's politics is really absurd...

I think its really dumb what google is doing...

qwerty13 said:

whatever you do with the goal to improve your positions in serps is "black hat" (according to Google). So unique content, high quality (who the hell should decide about that, it is very, very subjective), etc. is all for nothing. If you want to be "white" your site should be so great that people around the world will start linking to it day and night like crazy and as result you achieve good positions. But how those people will find your site in the beginning? You think: I will add it to some good directories. Ok, but why? To improve its positions in Google? So you become "black hat"
Google's politics is really absurd...

Click to expand...

I think it calls for another post!

But yep your completely right, if your completely white hat then you would never ever make money because no one would see your content in the first place to be able to share it virally etc

Lewis Turner

qwerty13 said:

whatever you do with the goal to improve your positions in serps is "black hat" (according to Google). So unique content, high quality (who the hell should decide about that, it is very, very subjective), etc. is all for nothing. If you want to be "white" your site should be so great that people around the world will start linking to it day and night like crazy and as result you achieve good positions. But how those people will find your site in the beginning? You think: I will add it to some good directories. Ok, but why? To improve its positions in Google? So you become "black hat"
Google's politics is really absurd...

Click to expand...

I think it calls for another post!

But yep your completely right, if your completely white hat then you would never ever make money because no one would see your content in the first place to be able to share it virally etc

Lewis Turner