Forbes is still one of the top tier editorial that hasn't lost its value. If you run a real business and want visibility, authority and brand trust, getting featured on Forbes will be highly beneficial.
Article on Forbes will come up in the first page of Google for your brand name search and also counts as a notable link for Wikipedia. You can also spread the coverage on your social media for brand awareness.
If you're starting out and yet to establish the business, I would suggest news sites that are relevant to your industry and go for Forbes at a later stage.