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The EMD Domain Dilemma

Discussion in 'Domain Names & Parking' started by MeisMJ², Nov 5, 2013.

  1. MeisMJ²

    MeisMJ² Regular Member

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    Hello BHW!

    Currently in a silly dilemma which prohibits me from proceeding with my medium niche site project. The dilemma is as follows:

    Consider keyword X : it has around 2.4k local searches and a CPC of $0.80. Let's say, to explain my situation, it is the keyword 'Halloween' (the correct way to spell it).
    Now consider keyword Y : it has around 5.4k local searches and a CPC of $1.60. In the example I just sketched, it would be the keyword "Helloween" (incorrect way of spelling it).

    So basicly the EMD for keyword X holds the RIGHT spelling and it would be heavily frowned upon if I spell this keyword wrong, as I would be telling lies on my new site (Helloween instead of Halloween). Furthermore, it could endanger my authority as a writer. However, keyword Y is much more popular and the CPC is significantly higher, even though it is spelled wrongly. Suppose I own the EMD for both keyword X and Y.

    Options:

    A - Build the website on EMD X featuring the right spelling but risking less traffic/income. Drop EMD Y.
    B - Build the website on EMD Y stubbornly sticking with the WRONG spelling which could go really good or really bad. Drop EMD X.
    C - 301 from EMD Y to EMD X
    D - What does it @#§ç! matter, build your website already!

    What would you do?
    I know this dilemma will be easy to solve for some of you, but as an IM starter this seems important to me as I will be putting a LOT of time into this project and a mistake at keyword/domain research stage would be fatal imho. And yes I realise that EMD's have less weight, but in this case it would improve trust with visitors significantly.

    On a side note: Should I ask these kind of questions in more popular subforums for increased viewers and thus input?
     
    Last edited: Nov 5, 2013
  2. saber210

    saber210 Supreme Member

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    Google has spelling correct functions, in some words/phrases/keywords google will show results based on the right spelling of the word.

    Sometimes you will see "You mean: [correct keywords]"

    or sometimes "Showing the results for : [correct keywords]"
     
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  3. MeisMJ²

    MeisMJ² Regular Member

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    I'm afraid both ways of spelling are found in the dictionary, but there are strong nuances to it. Can't say anything more or I'd give up my niche lol
     
  4. Voidray

    Voidray Regular Member

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    Build out both sites with different content and rank them both and take multiple top spots in Serps. If the second way is truly misspelled, then build that name as a brand and don't target the misspelling in your content. Just rank for that keyword as a branded one.
     
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  5. saber210

    saber210 Supreme Member

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    Just get the two domain, use godaddy coupon for 0.99 or 1.99 .com domains.
     
  6. brkseven

    brkseven Regular Member

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    If you don't mind the extra work and time, I think you should definitely target both, at least redirect while you set up both. Or you could build a third website that consolidates both. usually, the more work you have to put in, the better it is in the long run, if that's your plan...
     
  7. MeisMJ²

    MeisMJ² Regular Member

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    Thanks for the replies guys :)