I have seen Becker go on about this and it seems interesting although I havent looked into it. I have a site where the homepage is my converting review and the other pages are simply privacy policies, google happy articles, and whatever other stuff will lead people to buy from my homepage. Should I be leaving a hyperlink at the bottom of every page directing to my homepage, so the juice always returns to my prized page? Or is the sidebars and menu's simply all the links I need? I have seen becker show similar small review sites where he essentially links every page in a category in a descending order and then links the last one to his homepage. Ie. Homepage -> article 1 -> article 2 -> article 3 -> Homepage Whats the deal here?