If you've been searching for copy writing tips on and on the look out to improve your copy writing skills, or simply to improve your copy then the following points might be something of worth of your interest. I've compiled this list in order to not get this section filled with the same questions and advice over and over again.. So, to help out all those looking for critique's, here's a checklist that you should run your copy through before asking. By following the rules on this list, you'll see a huge improvement in sales. Then by the time you ask for some feedback, you will get the more advanced stuff. WIIFM - "What's in it for me?" The prospect doesn't care who you are, what your product is, or where you went to school. All they care about is how you can help them solve a problem. You -MUST- have an effective headline. Write at least 30 emotionally descriptive headlines that mention the problem that you solve before choosing one. Any big statements you make must be backed up by proof or credibility. Don't ever sell a product - sell a solution to a problem Include as many (well-written) testimonials and case studies as you can. Offer a guarantee Make your offer time sensitive Follow the formula "AIDA" - Grab attention, interest the reader, build desire, and get them to take action Write in a conversational tone. Explain why you're making the offer. Make it easy for the reader to take action Give the reader multiple chances to take action. Find out how the target market talks to each other - then use their language. Show, don't tell. Does your copy talk more about the reader and how their problem can be solved or about you and how you have a product for them? Always use a powerful P.S. that reiterates your entire message in just a few punchy sentences. Use plenty of sub-headlines that grab attention just like the main headline. Address all potential objections. Talk about benefits as often as you can. The goal of the first few lines is ONLY to get the reader to read the next line, then the next, then the next, then the... etc. Test multiple versions of your copy. Simply changing the headline may be all you need to make millions. Decide on exactly what you want the reader to do and slowly guide them towards it. Use emotional words as often as you can. Tell seductive stories throughout the copy. Get the reader to nod "yes" to your copy, especially at the beginning. Use supporting images, not attention grabbing images (the focus should be on the content, not the images) Keep sales page narrow and not too wide. Don't concentrate on keywords only and apply them where they BEST fit. Fit the keywords into the copy, not the copy into the keywords. Keep paragraphs short and easy to read. Tip: no longer than 4 lines a paragraph. After it's all over and done with, ask yourself, "so what?" Create a buyers environment. Use good justification techniques, especially if a higher priced item, product or service. Make the first sentence extremely short. Create interest and excitement. Use drama to good effect. Explain what makes your product or service different. Use short punchy, precise sentences, no more than 2-3 sentences per paragraph. Anticipate questions in advance and answer them directly. Create gravity pulling, slippery sales copy that virtually compels the reader to slide right into the direct call to action... No. Humor does not sell. Johnson boxes. Use them. Johnson Box - Wikipedia, the free encyclopedia Don't go overboard in bolding/italicizing/underlining. Only bold the strong, emotional pieces. Use custom bullets for lists. Things like money bags, hypnotic circles, or bananas. Whatever goes with what you're selling. Always give away as many bonuses as you can. People will often buy just for these. Try using "action elements" like check boxes, fields, and text area's for the user to take part in the sales letter. Please no yellow on white or black on dark grey text. You must have contrast to be able to read text. Do not over use exclamation points! Really. Run your list through this copy before asking for a critique. You're going to get a MUCH better response from copywriters if you do. Add more useful stuff as I am sure I still missed a bunch.