The Case of Promotion Non-game Application

keenmobi

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Here I will describe the experience of App Promotion which is free of charge and do not belong to Game category. The described App belongs to Books and Guides.;)


In this post I will describe maximum non-expensive methods which will be in role of options for catching users


The most common way is to place the announcement via social networks, site and email.


But as practice shows – the advertising in circle of your friends is not pretty efficient. You need to have plan B.


You need to serf via the IT sources which make reviews for apps and where you have possibility to place your own articles with the app’s link.


Then as a book App – you need to get in touch with with library sites and place banners there.


After we have placed reviews on different relevant forums. It helped us to get a lot of users who downloaded and ranked our app.


Then as our App were free – we directed at torrents and uploaded our app there. It took near two days, but we didn’t get a lot of users as result – it was poor tool for app promotion.



Engage social media and prepare press-release. At this stage we were ready to pay money and spread info of our Application.

Also we published in local magazine and we take one page for our app promotion.


We tried to update our app and simultaneously to place publication in social networks.:)


Coming from our experience I would recommend to set analytics in your app at first steps.


Also you need to make your app as much as possible attractive and lure your potential users to install it.


And conduct the optimization of keywords in order your audience could fins you in search box.
 
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