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The Calendar Method

Discussion in 'Making Money' started by Don Hustler, May 13, 2016.

  1. Don Hustler

    Don Hustler Newbie

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    Before even introducing myself, I would like to first of all thank the BHW community for years of valuable lessons and great discussions.
    My name is Daniel and I have been lurking on here since 2008ish, making decent cash from methods posted on this very forum, and applying outside of the box thinking to work on my own projects, inspired by many of the contributing members on here.

    â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’

    In this very first post of mine, I would like to re-introduce to you what I call THE CALENDAR METHOD.
    Am I the first one to make money with this method? No.
    Are you going to be an over-night millionaire using this method? I highly doubt it.
    Can you make good money using this method helping a local print-shop, local businesses, and local residents? Hell yea!

    Again, I am not the first one to apply this method, and credit is due to whoever shared it in the past. I am not sure if it was on this forum or some other website, but I have made money with it, and I would like you to make some too.
    â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’ â™’
    ⓉⒽⒺ ⓂⒺⓉⒽⓄⒹ
    If I could summarize the entire plan in 3 simple steps, it would go something like this:
    1) Offer local businesses a spot on your soon to be printed and distributed yearly magnetic calendar.
    2) Print said calendar with X number of local businesses advertised on it and distribute it through either a direct mailing campaign or door-to-door delivery (I used the 2nd).
    3) Profit.

    A little bit of a back story and the timing of this post.
    I worked on this method on the last week of November of 2015, working on 2016 calendars, and just got a call from one of my advertisers (new plumbing business) that thanked me for how much I have helped their (two brothers) plumbing business. The call was a great motivator for me to spread this method and make this thread.

    Below is exactly what I did. Might not be the most detailed, but don't be shy in the comments to ask any questions or critique my actions.

    1) You are basically going to create a calendar for the following year (or 6 months), find local businesses who would like to advertise on them, and locally distribute them. I am posting this in May, so what I would recommend you to do is instead of waiting for 2017 to start, you can create a calendar for the remainder of 2016, or do a 12 month calendar of June 2016-May 2017 or something similar.
    2) I went ahead and contacted (cold called, not email, not skype, not tinder, COLD CALLED!) local businesses (I was targeting the neighborhood I live in). Now you are probably asking what type of businesses did I contact...
    And the answer is very simple, businesses that people may one day need for their homes. Things like plumbers, windows/door repair, painting, gate/deck building, electrician, basement developers, etc...
    3) I did some math and calculated my expected expenses and how much I would need to charge the business owners in order for it to be actually worth my time and effort.
    4) I found that 8 is a good number of different businesses to advertise on my calendar. You can certainly do, 4,6,10,12.. whatever works for you. Just make sure you do the math beforehand.
    My calendar lay out looked something like this
    (press on the pic to enlarge)
    Picture1.jpg
    The size of my calendars was 8"x12" (notice it's in inches, 8 inches height and 12 inches width)
    I also only went with one business for each niche. So only one plumber, only one painter etc... This is very important in order to satisfy your paying customers.
    5) For printing I went with a local company as well. I believe that I could've got them for cheaper online, and I might actually look into this option next time, but I usually prefer supporting local businesses :) I do encourage you though to go with the cheapest option available (as long as it's high quality), at least on your first printing run.
    I ended up paying $0.8 per calendar at 3,000 units. Total printing cost including tax and other minor fees was $2,550~.
    6) I then posted up an ad on Kijiji ( the Canadian version of Craigslist I would say) and found 2 teenagers who were willing to distribute the units for me. I got 5 replies within 12 hours or so but I went with these two boys (they were friends) and seemed very nice. One was 15, one was 16 at the time if I recall correctly. I paid them $0.08 per distributed calendar which is just above the rate that it goes for around here. In the areas they distributed they would average 2.7 calendars per minute, which is about 162 calendar an hour, at a rate of $12.96 per hours, which is above the minimum wage here. Not bad for a 15 year old for going on a hike :)
    I believe in treating your employees with 100% respect and encouragement, so I made sure they only worked a maximum of 3 hours a day (it gets very cold here in the winter) and brought them hot drinks before and after their shifts.

    As for how to find and deal with the businesses, you are NOT going to hear YES every single time. For some industries, I had to cold call 5-7 business-owners before hearing a YES. Do not give up.

    Now for the finance section (your favorite, of course)
    ⒻⒾⓃⒶⓃⒸⒺ

    EXPENSES:

    $2,550 printing ($0.8 per plus fees and taxes)
    $240 distributing costs (3,000 units at $0.08 per unit)
    $25 design (I paid someone on Fiverr $25 to make a nice calendar design. While I could probably come up with something, I preferred a professional do it for me)
    $50 misc (Hot chocolate for the kids, gas, etc...)
    $200 bonus (I ended up awarding each of the boys with a hundred dollar bill as a bonus for their work and the trust we've built)
    ------
    $3,065~ total


    REVENUES:

    $6,000 ads (at $0.25 per ad per advertiser per calendar), the math for this is very simple. Each calendar brought in $2 ($0.25*8), at 3,000 units = $6,000


    PROFIT = $6,000 - $3065 = $2935~

    Total hours worked, around 30. 10-15 contacting businesses, 4-5 design and payment collection, 10-15 collection prints and distribution.



    Now it is hard to put all the information in one post, and I am sure there are details and pieces I have intentionally ( and not intentionally) left out. Do not hesitate to ask me anything in the comments and I will try to answer it to the best of my ability.
    I am soon going to start working towards my 2017 campaign and my personal goal is to increase my unit size from 3,000 to 20,000. It is indeed a huge step forward but I am going to start planning way in advance.


    Cheers!

    Quick edit before I post this... The calendars I made were magnetic calendars, A.K.A. fridge calendars.
     
    • Thanks Thanks x 4
  2. EmilioGC

    EmilioGC Junior Member

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    Thanks for the share! Will definitely find a way to apply it where I live :)
     
  3. 12040

    12040 Junior Member

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    you should dominate your city bro :)
     
  4. fc-dh

    fc-dh Elite Member

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    Not to piss on your parade mate, but changes are that you are going to find businesses that will buy advertising on your calendar after you cold call them is very slim, you make it sound so easy but in reality it isn't nearly that easy at all, i have done my fair share of cold calling when i started out with my lead gen business, and i offered real value, not a worthless ad on a calendar that no-one is going to look at, let alone make the phone ring, i offered them free clients cus my leads were that good, and even then 90% of the people i called were not interested.

    You really need to have a strong stomach when you do cold calling, cus you will get verbally abused, also you need to have a good script to work off and keep tingeling it, my advice would be if you're going to do cold calling don't sell a shitty ad on a calendar that will yield no ROI for your client
     
  5. samifordnet

    samifordnet Regular Member

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    May be you are good at cold calling, but most of the people are not. It's the hardest thing on earth to convince people over the phone, even face to face. You are bound to get countless harsh words.
    Another thing is, this strategy may not work well in all region over the world for sure.
    I am not trying to discourage anyone. Just stating what the facts are.
     
  6. kafei

    kafei Newbie

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    Thanks for the share
     
  7. SeunTheFirst

    SeunTheFirst Newbie

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    Cool post man but I have to agree with the comments above its very hard to get people to pay that much from a phone call