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The blind leading the fucking blind!

Discussion in 'Offline Marketing' started by social engineer, Aug 25, 2013.

  1. social engineer

    social engineer Regular Member

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    Seems to be exactly what the offline SEO business has become.

    I was once told by a good friend, If someone was THAT good at SEO they would be creating the sites and selling you the leads / ad space or they would be brought up by a big multi national never to be heard of again.

    This sub forum especially seems to be people selling the earth to get contracts and they don't have a clue! They get contracts they outsource it all out to apparent experts, the algos change and they come crying for help that they cant deliver what they have promised.

    Gives the rest of us a bad name, I'm pretty sure SEO "experts" will be despised as much as double glazing salesmen within the next few years.

    I know this comment wont make people alter what they do but when you cock up you make the rest of the industry look like cowboys.

    I know for one I stay away from SEO for precisely this reason, yes I will advise clients on seo but I wont offer it and I'll damn well warn them about what the people in this industry are like.

    Offline marketing is incredibly lucrative, Its pretty much all I do (well hybridized) but I very rarely work with small business, (other than friends businesses).

    Doing SEO and reputation management is getting a seriously bad name from the get rich quick brigade who don't know what their doing and are just following a few guides on the internet!
     
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  2. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Thanks for the rant
     
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  3. paizon217

    paizon217 BANNED BANNED

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    Agreed. That all its caused by:

    peoples without fantasy to offer some unique service/what they're truly good at.

    due to that it ruins a good part of the industry. That is happening from ages in Website building, especially due to shitty pre-made sites likely Blogger, Weebly, Web, Yahoo.

    But that is normal, I guess it happens in almost evry service in the world, tho aslong you're smart to do something others don't do, and do it nicely there shouldn't be any problem at all!
     
  4. crackarama

    crackarama Regular Member

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    yeah i dont wanna be that way.id rather learn everything i need then the money will come.too many people just throwing themselves head first in and its gonna come back and bite them in the bum sooner or later
     
  5. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    If you are capable of doing good SEO
    Then you are depriving your clients of a very cheap and effective market strategy.

    By rubbishing SEO companies to your clients, you are actually promoting your own business and justifying
    high charges, at the same time misinforming your clients, of what is potentially there best opportunity
    for making money.

    While you may think of yourself as the good guy, protecting your clients from scammers,
    The real truth is, You are protecting your own business model. and preventing your clients
    going to a cheaper method of Marketing
     
  6. social engineer

    social engineer Regular Member

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    effective seo stopped being cheap along time ago (niche dependent).

    I work with large multinationals with lead generation, think private medical insurance, care homes, insurance brokers etc etc, I never offer them seo services just seo advice.

    That is, never go with a company you've heard of blind, aka they sent you a letter, they phoned you etc. better to ask around and find out what other local businesses (you can trust aka who aren't competing with you recommend). And to rule out the ones who recommend them because they are a friend of a nephew or what not.

    Paizon at least with a bad website design it wont cause any lasting damage, bad seo can!
     
  7. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    Yes for large Multinationals copeting with each other,
    But for local businesses in medium and small town,
    there are 100s of businesses ranking 1st with little or no SEO.

    Depending on the business a client can be worth anything from 100O bucks to $20,000 an up.

    I've ranked sites for as little as $2000 and the clients have seen their business increase by 10 times
    that in 3 months,
    Maintaining their position only costs them $100 a month and they keep getting $20,000 and up in new clents every month
    not to mention the word of mouth recomendations and returning business is all free

    I am not talking about multinationals with millions to spend on marketing, I,m talking about small family biusinesses
    who where struggling to get new business in this recession,.

    SEO is not just for the big guys, in fact, its for the small local bsuinesses. that it is most effective.

    Yes there are bad SEO companies out there, but do you think how a small company that is barely surviving
    can afford to hire you , Not in a million years,

    While those who do their research and ask the guys sitting on top on different businesses who they hired
    can actually get great value for their buck.
     
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    Last edited: Aug 25, 2013
  8. trubnut

    trubnut Regular Member

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    I agree with what you said in your OP, however the same can also be said about almost every other business sector.

    Any business or person who puts their trust and money into anything without first doing any research, is almost certain to fall foul of the 'cowboys' of any industry.

    The thing that really peeves me off, are those that go around installing wordpress sites/themes and call themselves 'web designers'.
     
  9. social engineer

    social engineer Regular Member

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    True it can be said about any other business, however unlike other businesses there are no barriers what so ever to entry, all they need is to read a website.

    at least with other sectors of business there are monetary barriers at the very least.

    -----------------------

    navalad you could be legit and know your stuff i don't know you or your business. but business's receive hundreds of calls from firms saying that they will rank them in the number 1 position for a useless keyword, or the first page on a vaguely useful keyword you could be position 9 of a keyword and its not going to get you much traffic but your still on page 1. My girlfriends dad runs his own dental surgery and some of the keywords they try to sell him for £10k well its out and out scamming!
     
  10. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    There are many businesses out there overcharging and scamming their customers, sitting on top of the serps.

    Do you propose we hand the internet over to them. and give up.

    Business people are not as dumb as you may think, Yes some will be caught out once, but they soon learn
    who to trust, Its like everything else in life, Its a learning process

    Buyer Beware, has and always will be relevant.

    Im pretty sure your girlfriends dad did'nt just jump in and buy these services
    Nor will the majority of businessmen.

    Selling SEO to businessmen is not that easy, They are pretty shrewd..
     
  11. djlance

    djlance Jr. VIP Jr. VIP

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    Last edited by a moderator: May 18, 2016