The word "outsiders" meaning the people who are not already connected into IM in some way or another. While it may be common to buy and sell links when you are a part of a community like BHW, it is unheard of by most traditional businesses. Providing a good service on a forum like this one, can make someone a lot of money, if they deliver quality. Selling to one another here and in other forums is great, but selling to the fresh open market has a lot more potential. However, the open market is full of pitfalls that are unique to selling SEO as a service. One big problem for me has always been trying to articulate the dire need for search rankings to my customers. I am easily frustrated with clients and many seem like simpletons at first. Although, I am always courteous to them no matter what. (unless they are unreasonable or try to take advantage) Some other problems I have faced in my day have been: Outsourcers and Middlemen (I NEVER deal with these anymore, learned that is the best way to deal with them!) Price droppers.. (some of the worst trash alive, they try to half or quarter funding at around 3 months, just when the link building should be at it's peak!) Eternal Skeptics and people who question your ability. (again pure scum, best dealt with by not dealing with them) Favor for Favor people. (NO! I will not F'n work for BARTERS!) (The people who do these things usually offer peanuts work for a "page 1 ranking"... uff!) Explaining the importance of keyword research to people. (Nobody ever reads the damn customer Guide I created! Doh!) Adamant hard-heads. (You can't tell them anything, without it going in one ear and out the other...) Dealing with a client's on-page SEO. (some act as a middleman between me and their "developers", then there are the DIY crowd who need constant repetition and coddling, the worst are the ones who flat out want you to do that work when they only paid for the suggestions!) Music "Artists"... (blah, no comment! Share your own horror stories about this one please, I know we all have quite a few!) Anyway I can go on for hours with the different archetypes I have had the displeasure of contending with while selling SEO. I hope everyone has some fun or funny stories to share. I want to poll the different archetypes, so please vote and also post if you can! The data will be very interesting to all involved, I promise!