The Biggest Mistake Made Building Local B2B Prospect Lists - Why Not Make Your Money the Easy Way?

breakcode said:
Yes, that's what i mean.
True, the ideal would be to create a professional email and website.


You answered my question, thank you. ;)
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No problem.
breakcode said:
I'm talking about the 'Selling Building a Responsive Website' niche.
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Remember you only want to contact businesses that DO NOT have a responsive website

The idea behind targeting low hanging fruit is essentially find something that the business has a problem with, which is in line with the services you provide and pitch to fix it as a foot in the door. Do that first, then you can upsell.
 
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Jeff Vh said:
If you're planning to create a website just for cold emailing purposes, I highly recommend Carrd. You can add a custom domain for only $9/year.
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Yes the purpose is just that, thank you for this advice, I'll keep that in mind :)

GringoMonkey said:
Remember you only want to contact businesses that DO NOT have a responsive website

The idea behind targeting low hanging fruit is essentially find something that the business has a problem with, which is in line with the services you provide and pitch to fix it as a foot in the door. Do that first, then you can upsell.
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Yes, the idea is to find sites that look like they were made in 2002. I'll do some sort of demo and show them how their site could change;)
 
breakcode said:
Yes the purpose is just that, thank you for this advice, I'll keep that in mind :)



Yes, the idea is to find sites that look like they were made in 2002. I'll do some sort of demo and show them how their site could change;)
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But I think it is better to change from the old design to a newer one, now people do not perceive this
 
GringoMonkey said:
As well as the basic company name address, website I collect the name of the decision maker and specifically their personal email – I don’t send to info@ and I VERIFY the email.
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That is 5 of 35, what other data points do you collect?
What software do you use to scrape?
Where do you do scraping/where do you get best results?
How do you get their emails if they are not openly present? Something like hunter.io?
 
PushKing said:
That is 5 of 35, what other data points do you collect?
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These are the data points I collect when available:

Company
Address 1
Address 2
City
Region
Zip
Country
Phone
Contact Person
Verified eMail
Website
Business Category

Facebook Page
Twitter Page
Pinterest Page
Linkedin Page
Instagram Page
Youtube Channel

If they run Facebook Marketing
If they run Google Ads
If they run Twitter Ads
If they run Linkedin Ads

Number of employees
Year established

Is their site responsive
Web Hosting
Email Hosting
Marketing System used such as Klavio
Is their site built on a CMS such as Wordpress
Is their site schema compliant
Is their site built on the open graph protocol

Their sites Alexa rank
% of SEO Traffic
SEO top 5 keywords
Traffic change

PushKing said:
What software do you use to scrape?
Where do you do scraping/where do you get best results?
How do you get their emails if they are not openly present? Something like hunter.io?
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Initially I used a combination of various scrapers and manual effort, because I could not find anything that did exactly what I wanted.

But I found it too messy and slow so now use my own scraper to collect it all.
 
breakcode said:
Yes the purpose is just that, thank you for this advice, I'll keep that in mind :)



Yes, the idea is to find sites that look like they were made in 2002. I'll do some sort of demo and show them how their site could change;)
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Zanteoha said:
But I think it is better to change from the old design to a newer one, now people do not perceive this
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Depends who your are targeting, businesses that sell B2B have different needs than those who sell B2C.

Typically for B2C you should be pitching the benefits of a responsive website as most of their likely traffic will be coming from mobile.

But be flexible and look for other things as well, they could have a bigger need, that is why I scrape 35 datapoints to find those needs :)
 
The key here is how to find that desision maker's email.
 
N1ckG2 said:
The key here is how to find that desision maker's email.
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Absolutely, you cannot always get the email, but you only need to get and convert a few and you have a nice business growth strategy. It is quality not quantity of data that matters.

Better to hyper target 100 people per day and convert even just 2, than spam 10000, you will have far more success.
 
GringoMonkey said:
Over the years I have built and sold various B2B agencies and it all starts with the quality of your list of prospects NOT the volume.

The biggest mistake people make is they just use 1 data source. For example they scrape Yellow Pages or Yelp or Linkedin and then mass email the results or contact form spam.

Yes it gets you the basic contact data, but the results are terrible because it is not targeted to the decision make themselves or their needs. So most ignore them.

Instead QUALIFY your list BEFORE you contact them. It is a lot easier to target the low hanging fruit!

What do I men by qualify?

In my case I collect up to 35 data points on each prospect BEFORE I decide if it is worth contacting them. Then I can send 20 emails and get 10 replies, so I don’t need to spam thousands per day.

So what are the data points I collect?

As well as the basic company name address, website I collect the name of the decision maker and specifically their personal email – I don’t send to info@ and I VERIFY the email.

Now I know I am talking to the correct person who can say yes or no and not a gatekeeper or worse some intern!

Depending on what I am selling determines some of the other data points I collect.

Example 1: Selling Building a Responsive Website.
I will check if their existing website is responsive. If it isn’t then I pitch the decision maker the benefits of a responsive website that they do not have and I can personalize it.

Example 2: Selling Ad Management Services.
I will check what paid ads they are currently running AND what their competitors are doing. Then personalize the pitch to the decision maker.

Example 3: Selling Social Media Management
I will check what social media apge they are currently running AND what their competitors are doing. Then personalize the pitch to the decision maker.

Example 4: Selling SEO
I check their Alexa rank, their CMS, if it is schema and open graph compliant etc. Then, you guessed it, I personalize the pitch to the decision maker.

And so on…

Get the idea?

Qualify, Personalize to the decision maker, then Contact to collect the low hanging fruit!
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Nice share.

In your email to the decision maker do you ask to get on a sales call as a CTA?
 
Adamloko said:
Nice share.

In your email to the decision maker do you ask to get on a sales call as a CTA?
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Yes, over the phone is usually the quickest way to go through your pitch with b2b decision makers.
 
Wouldn't it be easier to find someone in the real world who runs their own business? Preferably someone who is a friend of a friend.
It's just much easier to gain trust and speed up the process of making new connections.

I know it's not always a possibility, but this way is something that appeared to my and my folks to be the most lucrative.
I've seen someone getting $15k monthly revenue just from one client they found by being referred.

I don't know how badly biased I am, but I am open to become unbiased.
 
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