1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

The best way to run ecommerce campaigns

Discussion in 'Pay Per Click' started by Memro, Nov 27, 2016.

  1. Memro

    Memro Junior Member

    Jul 30, 2016
    Likes Received:

    This guide is not intended for beginners.
    We will be using Facebook ads.

    When running ecommerce campaigns, it is not enough to set the capmaign to conversion, pick a target audience and cross your fingers.

    Often times ecommerce stores have different items and each item caters to a different audience.
    If you set your campaign to conversion - purchase from the get-go, then, you may be missing out on profits entirely, forget about 10x your investment.

    1. Create a PPE ad.
    We start with a PPE ad. The ad will have a link to your item in the post. You want to run this ad to your niche audience, 3-500k potential reach works fine. 2-5$ per day for 5-6 days.

    2. Create a Website Conversion "view content" ad to your PPE results
    This website conversion ad is going to be a view content ad, you will run this ad to people who have engaged with your PPE ad. 7$ a day for 3 days.

    3. Create a Website conversion "add to cart" ad to your view content audience
    You will then mirror the audience and create an add to cart campaign.
    Last edited: Nov 27, 2016