Hi. This guide is not intended for beginners. We will be using Facebook ads. When running ecommerce campaigns, it is not enough to set the capmaign to conversion, pick a target audience and cross your fingers. Often times ecommerce stores have different items and each item caters to a different audience. If you set your campaign to conversion - purchase from the get-go, then, you may be missing out on profits entirely, forget about 10x your investment. 1. Create a PPE ad. We start with a PPE ad. The ad will have a link to your item in the post. You want to run this ad to your niche audience, 3-500k potential reach works fine. 2-5$ per day for 5-6 days. 2. Create a Website Conversion "view content" ad to your PPE results This website conversion ad is going to be a view content ad, you will run this ad to people who have engaged with your PPE ad. 7$ a day for 3 days. 3. Create a Website conversion "add to cart" ad to your view content audience You will then mirror the audience and create an add to cart campaign.