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The Best Way To Rank a Directory

Discussion in 'White Hat SEO' started by ArcticPanda, Aug 14, 2015.

  1. ArcticPanda

    ArcticPanda Junior Member

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    Hello guys,

    I recently purchased an exact name domain (I'm AMAZED nobody owned it).

    My plan is to turn it into a nation wide directory for the niche (hairdressing).

    However, I'm not sure how to go about the layout of the website, and what would be the best plan of attack to get the individual pages to rank.

    My "plan" was to have a page for each area. So "******* hairdresser in London" or whatever. Then, once I get the page to the top 5 on Google. I'll attempt to effectively "rent" the page out to the relevant local businesses, as an advertisement portal.

    I was thinking to have some sort of lightbox overlay of the clients website when you visited the page once it had been rented. However, I can't find a suitable WordPress plugin for this. Does anyone know one?

    In addition, What would be the best approach to SEO? Just a scattering of PR8/9 backlinks on the main domain, and then a few on the subpages?

    Any advice would be great
     
  2. ArcticPanda

    ArcticPanda Junior Member

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    Anyone got any advice?

    Or will I need to have a custom plugin created?
     
  3. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    SEO is no different than any other site. Just cover your inner pages. Figure out how to build the site first, chicken then the egg mate.
     
  4. Ambitious12

    Ambitious12 Elite Member

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    I suggest you to go with some traffic related service like social media,yahoo answers etc because these will affect better.
     
  5. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    Sure it is the egg then the chicken.
     
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  6. mazar

    mazar Regular Member

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    if i build a directory i build a blog with it ,that way i can search some low competition keywords and make posts about them . i can get traffic and rankings for areas other people arent to bothered about .ranking a page for hairdresser in London would be hard but writing a little article about Rainham in Essex for example for your blog would be much easier . rare images of these areas as featured images can also bring steady traffic if you add your keyword to its description.
    if you do something like this it will also save you over keyword stuffing your actual listing
    pages and give a secondary purpose for you directory.
     
  7. mickyfu

    mickyfu Jr. VIP Jr. VIP

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  8. ArcticPanda

    ArcticPanda Junior Member

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    My current plan of action for the day is to use Silos to create linkages between all the pages. Then drive link juicyness to the top page in the silo

    Going for just a few high PR links at first.
     
  9. instantppvcc

    instantppvcc Junior Member

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    which cms you use ?
     
  10. ArcticPanda

    ArcticPanda Junior Member

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    WordPress, just for ease of use for the future potential clients.
     
  11. Steatem

    Steatem Junior Member

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    Interested to see if you have made any progress on this?
     
  12. The Curator

    The Curator Jr. VIP Jr. VIP

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    Ranking a local directory is going to happen either for:
    -a specific niche
    -a specific geolocation

    For ranking locally, you couldn't rank for directories, no one searches for them, so you would need a business name like: Atlanta Business Listings LLC or Atlanta Biz News. Of course you need a local address to rank locally for marketing keywords like Atlanta SEO companies, Atlanta Ad Agency, Atlanta PR firm, Atlanta marketing firms, Atlanta marketing agencies, or Atlanta advertising agencies.

    Ranking organically, you would rank a niche based site with a name like lawyerfind.com, focusing on City, State, and possibly county names with your niche keyword i.e. Atlanta Lawyers, Savannah Lawyers, Georgia Lawyers etc.

    If you are doing a combination for the above, ranking a specified geolocation for a specific niche like San Francisco Salons, and I lived in the area and had a home address I would definitely try to do both organic and local seo for the directory by being portrayed as a local marketing business.

    If you have a specified niche you are going after, look for other niche seo companies to partner up with and sell ad space or listings while giving them a split.
     
  13. XZixZi

    XZixZi BANNED BANNED

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    There are directory scripts that are sold here on Blackhatworld, as well as through other sources. It seems like it would be a good start to do some research first before jumping in and crafting out a strategy.