Personally in my opinion Ahrefs is the only tool you need for all your SEO needs. From checking your competitors backlinks to keyword research and everything in between, There’s a whole video series from them on how to do just about anything SEO related with the tool.
The price range might deter some but just use group buy tools. You can get access for just $12 from some of these sites.
Or alternatively, if group buy tools are not your thing, I find the tools from Mangools are reasonably priced as well. It's a good all in one tool and not as expensive as Ahrefs.
Seo tools are important for the success of any website .there are hundreds of seo tools that are available online. We do not advocate low quality tools. seo is a big part so here are many of tools are used such as seo audit best tools worank, screaming frog back link checker is the best tools for Back linking and many others tools are seo .
you defintely need screaming frog in there
sites like https://seoreviewtools.com/html-headings-checker/ will hep with figuring out the count of H tags for your keyword
also, take a look at reports such CORA or POP that help you with on-site optimization recommendation as compared to your competitors
Google Keyword Planner for finding keywords. Google Search Console for uncovering and fixing technical and on-page issues. Google Analytics to analyse how many people visit the website, who they are and from where they are. Ahrefs' Free Backlink Checker shows the top 100 backlinks for any website or any webpage. Yoast SEO can be used for optimizing meta tags and content. Keyworddit extracts keywords from Reddit. Hunter.io finds all the e-mail addresses related to a website in seconds. SEO Web Page Analyzer gives a comprehensive analysis of the webpage. SERProbot is a free rank checking tool. GTMetrix helps in analyzing the loading speed of the web pages.
Ahref for link competitors, moz for a nice site audit and backlinks spam check, alexa for some competitor keywords or spyfu. I use a couple more but i forgot their names depends a lot what you looking for , not all are best for everything.
The major downfall is that its not cloud-based (although you can store your db in their cloud and then have the programs installed on multiple machines.
This is a great set of tools and the cost is great. I am a big fan, though I do use ahrefs out of habit.
Ahrefs and it´s not even close.
Also, their YouTube channel it´s filled with high-quality content on not only how to get the max value out of the software but how you can become a SEO master and really boost your website´s organic traffic.
Personally, don't overload on tools. Paying for an expensive tool isn't gonna make your SEO great. Semrush for example is an amazing tool but you can do 80% of all of it with free tools. The last 20% take lot of time to master so better start with one tool than many.
Test, Fail, Test, Fail again, Test, Fail. The learning curve is not always lambo & moon (funny crypto reference for straight upwards)
Also stick to the basics. Niche, CTR & competitor analysis are more important than ever now that backlinks are a bit on the downside. So my biggest tip is learn SEO by doing SEO. You'll see what sucks within a few days anyway.
To answer your question.
I would go for either one of the two paid tools, really depending how you get along with the platforms:
KWFinder - For KW Research
Ahref,Moz,Majistic - For Backlink Checker
GSA Tools,Ranker X - For Backlink Create (Tire-2,3)
Scrapebox - For Scrape Anything
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