- Mar 9, 2009
- 1,016
- 252
What is a 404 page?
A 404 page is shown when a requested page is unavailable or doesn't exist.
It's a part of the user's website experience and can be designed to reflect your brand.
Why do users land on 404 pages?
Server issues, page moves without redirects, mistyped URLs, or broken URLs can lead to 404 pages.
How is a 404 page a brand opportunity?
It's a chance to showcase your brand's personality and turn a negative experience into a positive one.
What makes a great 404 page?
Authenticity, offering alternative page options, and using your brand's tone of voice can make a 404 page great.
It can also include interesting imagery or branded content to delight users.
For example:

Do you think this update would be beneficial in addressing any 404 errors that may occur on your website?
A 404 page is shown when a requested page is unavailable or doesn't exist.
It's a part of the user's website experience and can be designed to reflect your brand.
Why do users land on 404 pages?
Server issues, page moves without redirects, mistyped URLs, or broken URLs can lead to 404 pages.
How is a 404 page a brand opportunity?
It's a chance to showcase your brand's personality and turn a negative experience into a positive one.
What makes a great 404 page?
Authenticity, offering alternative page options, and using your brand's tone of voice can make a 404 page great.
It can also include interesting imagery or branded content to delight users.
For example:

Do you think this update would be beneficial in addressing any 404 errors that may occur on your website?