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The "banner science"

Discussion in 'Web Design' started by 2DHades, Jun 16, 2012.

  1. 2DHades

    2DHades Power Member

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    Hey fellows,

    I'm about to start pretty big advertising campaign for my new project. The advertising campaign will be in some of the largest local sites so it will be only banners, no adwords at the beggining.
    I want to maximize my proffits so I need my banners ot be really good and catchy. I browsed a lot of banners of big companies that advertise and I must say that some are much more likely to be clicked on than others.
    Can you recommend me some books explaining or give me examples of banners that are proven to work well (you can PM me in case you have gotten a successfull advertising campaign with banners already)

    In general: How to make our banner to convert better (aka to get more clicks)
    I believe that this thread could be useful for a lot of people on this forum, I promise to share everything I find on the topic.


    Any suggestions/tips on colors/animations/etc. will be highly appreciated.

    Most of our banners will be 728x90 type because those trend to be more clickable.

    Thanks in advance for the help guys, I hope I made the thread on the right place.

    Cheers,
    Hades
     
  2. GlobalP

    GlobalP Regular Member

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    I think it really depends on your niche. I have some converting banner templates. I'll send them to ya!
     
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  3. the-dream

    the-dream Regular Member

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    What's the niche? If they're only going to be on a few sites, make them specific to the site so it fits in but stands out at the same time if that makes any sense and appeal to each site's interestes.
     
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  4. 2DHades

    2DHades Power Member

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    This specific project is an online shop for delivering foods/drinks/alchohol to the customer's home on lower price than the local supermarkets.

    Some BASIC info HERE (nothing that you can't realise by yourself)
     
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  5. 2DHades

    2DHades Power Member

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    ok I have found about 10 articles while surfing the net and most of them are completely useles, giving shitty advice that you can figure out yourself easily.
    For now here are some tips that I believe to be worth it and some people might not figure it out by themselves.

    1. ROTATE YOUR BANNERS!
    In case you are going to invest money in your advertising you definitely want to rotate your banners, remember that you can use those banners on later date on different sites, etc. AFter a banner is seen 3-4 times by a customer it becomes a dead banner. Use as many different banners as possible.

    2. Try putting your banner on the spot you are going to advertise on.
    Just place the banner on the spot you are paying for. Imagine you are a casual surfer...
    - Does your banner stand well on the background of the site you are going to advertise on? - If the site background is white, use some colors that stand well on white background - yellow, orange, blue, etc.

    3. Use call-to-action!
    Words like "free", "click here" should be "flashed" so they call the surfer's attention.
    Also use short and catch headlines, summerize the information to the customers, don't give them useless information.

    4. Make your banner's size as low as possible so it loads quick.

    5. Use graphic banners, not static
    I believe most of you should know that, but who knows :)

    Yet I haven't found any information about colors/positions and anything pointed directly on the topic on how to make your banner converts well, will keep on looking and will let you know :)

    Cheers,
    Hades
     
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  6. skittles

    skittles BANNED BANNED Premium Member

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    What you mean graphic not static ? I am confused on that one. Looks good thanks for the tips
     
  7. 2DHades

    2DHades Power Member

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    That means to use animated banners that move and flash and have a higher chance of catching the surfer's eye.
     
  8. partymarty4870

    partymarty4870 Elite Member

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    some banner rotate code for you

    Code:
       <p align="center"><SCRIPT language=JavaScript>
     var img_width = "468";
    var img_height = "60";
    var img_title = "Support our Sponsors";
      var ad=new Array()
    //insert here your images src
    ad[0]='http://www.xxx.com/images/banners/XXX.gif';
    ad[1]='http://www.xxx.com/images/banners/XXX.gif';
    ad[2]='http://www.xxx.com/images/banners/XXX.gif';
    ad[3]='http://www.xxx.com/images/banners/XXX.gif';
    ad[4]='http://www.xxx.com/images/banners/XXX.gif';
    ad[5]='http://www.xxx.com/images/banners/XXX.gif';
    ad[6]='http://www.xxx.com/images/banners/XXX.gif';
     var links=new Array()
    //insert here your links
    links[0]='http://www.XXXX.com';
    links[1]='http://www.XXXX.com';
    links[2]='http://www.XXXX.com';
    links[3]='http://www.XXXX.com';
    links[4]='http://www.XXXX.com';
    links[5]='http://www.XXXX.com';
    links[6]='http://www.XXXX.com';
     var xy=Math.floor(Math.random()*ad.length);
     var xy=Math.floor(Math.random()*ad.length);
    document.write('<a href="'+links[xy]+'" target="_blank"><img src="'+ad[xy]+'" width="'+img_width+'" height="'+img_height+'" alt="'+img_title+'" border="0"></a>');
    </SCRIPT>
     
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  9. partymarty4870

    partymarty4870 Elite Member

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    A Famous cartoonist once noted that yellow grabs people's attention - and then Bart, Lisa and Homer were born
     
  10. skittles

    skittles BANNED BANNED Premium Member

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    Does anyone know how to create animated banners that look like they were animated on flash but still remain as GIF... like with cool fade in effects, etc.
     
  11. Fastviews

    Fastviews Registered Member

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    You can do that with photoshop also.
     
  12. skittles

    skittles BANNED BANNED Premium Member

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    Yeah but takes too much lol I am talking in terms of a software ;) something I can type a text and boom generates the cool effect
     
  13. kralcx

    kralcx Junior Member

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  14. SYAWEDIS

    SYAWEDIS Jr. VIP Jr. VIP

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  15. monk13

    monk13 Power Member

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    It's not specifically about banners
    the site is written by an expert on usability
    quite a few of his published papers are about banner ads, banner blindness and how to counteract it
    http://www.useit.com/

    the author is Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald a Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.
     
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    Last edited: Jul 3, 2012
  16. manolo12399

    manolo12399 Senior Member

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    Coupons and promotions, written on the banner, probabily the highest CTR, you can get
     
  17. tdeuce

    tdeuce Newbie

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    if you have a mac - livetype does this for video and i'm sure you can export it out as frames if there isn't already a gif option.

    though it's really not that hard or long in photoshop
     
  18. SYAWEDIS

    SYAWEDIS Jr. VIP Jr. VIP

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  19. williamk

    williamk BANNED BANNED

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    One of the trick that is working right now is to make them unique and outrageous. You might want to check POF blog for some case studies.