Alright mates. I am not going to tell you big paragraph stories. I am going to keep it simple. The ASK principle ethics in SEO - "Never give up". A- Attitude S- Skill K- Knowledge So a lot of newbies enter our BHW in the hope of mastering SEO and i am pretty sure that most of them give up because of the reverse ASK principle. K - Knowledge S - Skill A - Attitude They do think that they need to have the knowledge basically to master seo and this puts them down. Every seo guru here would have started somewhere as a newbie and its their attitude and craze on learning things that made them to be great. Its not the knowledge which brings up the skill (mastering SEO) and the attitude to win. Its the attitude that will pull you up. So put your formula right: A - Attitude (Yeah!! Keep it up!! Your page will be up on top one day in google) S - Skill (Learn as much as possible.. Be active on BHW.. Leeching sucks..) K - Knowledge (You will gain it day by day if you follow this idea.) Atlast Never Give Up - (Example - :stupido3:Myself ... I was totally 0 when i entered BHW. Now i am being active for less than a month and 3 of my website ranks up in google for a quite competitve word) Build up the positive attitude.. Try to learn things and dont leech. Be a part of the community. You will learn a lot here.