- May 2, 2010
- 9,951
- 16,063
After reading many of the shit lists on the forum, and seeing many members banned for problems that could have easily been fixed, i thought i would write up a little guide about handling complaints and refunds.
My experience in the matter? i've sold thousands of physical goods online, and have what i consider the best method to always keep your clients happy after their sale. The idea behind it is simple, yet wasn't always like this for me. I got into tit for tats years ago with clients, over small problems, and had more ebay and amazon accounts banned for negative feedback than i care to think about.
After i introduced this method into any my selling, i found i never had a negative.
1. Expect someone to complain, or a problem to happen somewhere.
:smash: :chairfall
You are guaranteed to make a mistake or screw something up, obviously it doesn't happen every time, and customers understand that. Problems identified, and then corrected, build massive trust, and bullet proof sales.
2. Always blame yourself.
:frusty: :driver:
The reason for this is that you can then actually do something about it. If you say "well its their fault for not reading the blah blah..." Then there is nothing you can do. If you say "its my fault for not making my headline text bold enough to outline that condition," then you can actually change that.
3. The same problem should never happen twice.
:faint::buttkick:
If it does then your still blaming your customers. If there is a problem, do even the smallest thing that will ensure it doesn't happen again. I once had to manually go through 100k listings manually, just to check i had a comma in, as one customer read it wrong. Guess what? no customer ever read it wrong again. There was a bunch of listings that had missed the comma, and i fixed them.
4. Make system adjustments on the same day.
:washing:
rivateey
When there is a problem or someone complains, then your first priority after dealing with that person, is to adjust your system, to stop it happening again. Its your highest priority task, no ifs or buts. The reason is that its easier to deal with today. Tomorrow never comes. Don't get into the habit of putting the same fire out over and over. Take your time, and fix your fire truck.
5. Include a thank you with every purchase.
:30:
You should be thanking your customer, telling them what their next step is, and checking in with them after a few days to see that they got going ok. If its ebay or amazon your selling on, keep the lines of communication open with a little note asking them to let you know that their item arrived safely. For physical goods, i will send an email, but always include a little bit of paper with details attached to the item, so they DEFINITELY get it.
6. Ensure they know EXACTLY what to do if they want a refund.
roud:
Putting a note in with a purchase or an email is essential. Something like, "if you have any problems let me know i'm always happy to help." This is especially important on platforms where public feedback is important. You should be first port of call. Not the feedback or shit list system.
7. Treat the customer with respect.
:cheers: :3some:
Under no circumstance do you say anything bad about your client after the sale is complete. Take the blame on the chin. Apologise right away, and sort it out. This includes covering the costs of postage upfront. YOU should handle that.
8. Respect your own time.
:smashfrea
cguru:
This means that in EVERY case, its actually worth your time more to refund the person quickly, and let them know how sorry you are that they didn't like your service, and hopefully if you can be of any help in the future, then you will. The amount of profit you might make is not worth the emotional baggage, and late night thinking about what you should have said/done.
9. Turn a negative into a positive
:chef2:
You do this by EXCEEDING your clients expectations, and giving them a full refund, and then a little bit extra on top. I've given clients refunds and then sent them exclusive discount coupons, only to find they use them a couple of weeks later, and the client has now turned me a profit again.
Follow these steps and I will personally GUARANTEE you will stay out of any shit list.
:beach2(2)
My experience in the matter? i've sold thousands of physical goods online, and have what i consider the best method to always keep your clients happy after their sale. The idea behind it is simple, yet wasn't always like this for me. I got into tit for tats years ago with clients, over small problems, and had more ebay and amazon accounts banned for negative feedback than i care to think about.
After i introduced this method into any my selling, i found i never had a negative.
1. Expect someone to complain, or a problem to happen somewhere.
:smash: :chairfall
You are guaranteed to make a mistake or screw something up, obviously it doesn't happen every time, and customers understand that. Problems identified, and then corrected, build massive trust, and bullet proof sales.
2. Always blame yourself.
:frusty: :driver:
The reason for this is that you can then actually do something about it. If you say "well its their fault for not reading the blah blah..." Then there is nothing you can do. If you say "its my fault for not making my headline text bold enough to outline that condition," then you can actually change that.
3. The same problem should never happen twice.
:faint::buttkick:
If it does then your still blaming your customers. If there is a problem, do even the smallest thing that will ensure it doesn't happen again. I once had to manually go through 100k listings manually, just to check i had a comma in, as one customer read it wrong. Guess what? no customer ever read it wrong again. There was a bunch of listings that had missed the comma, and i fixed them.
4. Make system adjustments on the same day.
:washing:
When there is a problem or someone complains, then your first priority after dealing with that person, is to adjust your system, to stop it happening again. Its your highest priority task, no ifs or buts. The reason is that its easier to deal with today. Tomorrow never comes. Don't get into the habit of putting the same fire out over and over. Take your time, and fix your fire truck.
5. Include a thank you with every purchase.
:30:
You should be thanking your customer, telling them what their next step is, and checking in with them after a few days to see that they got going ok. If its ebay or amazon your selling on, keep the lines of communication open with a little note asking them to let you know that their item arrived safely. For physical goods, i will send an email, but always include a little bit of paper with details attached to the item, so they DEFINITELY get it.
6. Ensure they know EXACTLY what to do if they want a refund.
Putting a note in with a purchase or an email is essential. Something like, "if you have any problems let me know i'm always happy to help." This is especially important on platforms where public feedback is important. You should be first port of call. Not the feedback or shit list system.
7. Treat the customer with respect.
:cheers: :3some:
Under no circumstance do you say anything bad about your client after the sale is complete. Take the blame on the chin. Apologise right away, and sort it out. This includes covering the costs of postage upfront. YOU should handle that.
8. Respect your own time.
:smashfrea
This means that in EVERY case, its actually worth your time more to refund the person quickly, and let them know how sorry you are that they didn't like your service, and hopefully if you can be of any help in the future, then you will. The amount of profit you might make is not worth the emotional baggage, and late night thinking about what you should have said/done.
9. Turn a negative into a positive
:chef2:
You do this by EXCEEDING your clients expectations, and giving them a full refund, and then a little bit extra on top. I've given clients refunds and then sent them exclusive discount coupons, only to find they use them a couple of weeks later, and the client has now turned me a profit again.
Follow these steps and I will personally GUARANTEE you will stay out of any shit list.
:beach2(2)