1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

The 7 Factors That Affect a Link's Value

Discussion in 'Link Building' started by burnett4congress, Dec 22, 2015.

  1. burnett4congress

    burnett4congress Regular Member

    Joined:
    Nov 17, 2011
    Messages:
    401
    Likes Received:
    163
    I got a question on Quora about how to build good links, so I decided to make a video out of the answer.

    The TL;DW version is you buy them! But how can you tell if a link is good or bad?

    I take apart moz's 20 factors to show you the 7 that matter for SEO.

    [video=youtube_share;EbVoKg6BKmU]http://youtu.be/EbVoKg6BKmU[/video]

    The most important factors for SEO are:

    Anchor text - exact match is great, but you run the risk of overoptimization filter problems. So change it up with exact match, partial match, semantic terms, URL links, and brand links

    Relevance - Ideally you want a link from a page that is congruent with your target source

    Topical Authority of Source - Ideally the linking page should be on a domain that is also congruent with your target site.

    Domain Authority - The domain you're getting a link from should be strong and trusted.

    Quality of Page's Other Links - Stay away from bad neighborhoods!

    Follow vs NoFollow - Follow links are always better/more effective

    Spam Signals - Stay away from bad neighborhoods!

    Build your own sites and control your links to control your destiny.
     
    • Thanks Thanks x 4
  2. jamie3000

    jamie3000 Supreme Member

    Joined:
    Jun 30, 2014
    Messages:
    1,309
    Likes Received:
    586
    Occupation:
    Finance coder looking for semi-retirement
    Location:
    uk
    I'm pretty sure no follow sends zero juice. That's the whole point of it right?
     
  3. burnett4congress

    burnett4congress Regular Member

    Joined:
    Nov 17, 2011
    Messages:
    401
    Likes Received:
    163
    Technically a nofollow link just blocks the flow of PageRank to the target page. It still gets crawled and indexed and is a "vote" in the ranking system.

    As an example, wikipedia links are nofollow but still extremely valuable due to the proximity to trusted authority.
     
    • Thanks Thanks x 1
    Last edited: Dec 22, 2015
  4. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 16, 2011
    Messages:
    1,094
    Likes Received:
    423
    Nice Video man, thanks!
     
    • Thanks Thanks x 1
  5. kuro999

    kuro999 Regular Member

    Joined:
    Apr 21, 2015
    Messages:
    230
    Likes Received:
    19
    Location:
    BHW
    Interesting watch.

    Thanks for sharing!
     
  6. abhi007

    abhi007 Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    5,708
    Likes Received:
    3,884
    Location:
    Theatre of dreams :)
    It's basically the same thing just in a video format :)
     
  7. Avrora

    Avrora Newbie

    Joined:
    Dec 16, 2015
    Messages:
    18
    Likes Received:
    0
    Thank you for information! it;s for sure very useful for me.
     
  8. Hubertissick

    Hubertissick Registered Member

    Joined:
    Dec 29, 2015
    Messages:
    59
    Likes Received:
    3
    Location:
    sicklishy
    Hi mate! :cool:
    You provided very useful information about SEO. I'll use this information during search engine optimization of sites. You have shared great information about SEO that will be useful for every user.