The 7 Factors That Affect a Link's Value

I got a question on Quora about how to build good links, so I decided to make a video out of the answer.

The TL;DW version is you buy them! But how can you tell if a link is good or bad?

I take apart moz's 20 factors to show you the 7 that matter for SEO.

[video=youtube_share;EbVoKg6BKmU]http://youtu.be/EbVoKg6BKmU[/video]

The most important factors for SEO are:

Anchor text - exact match is great, but you run the risk of overoptimization filter problems. So change it up with exact match, partial match, semantic terms, URL links, and brand links

Relevance - Ideally you want a link from a page that is congruent with your target source

Topical Authority of Source - Ideally the linking page should be on a domain that is also congruent with your target site.

Domain Authority - The domain you're getting a link from should be strong and trusted.

Quality of Page's Other Links - Stay away from bad neighborhoods!

Follow vs NoFollow - Follow links are always better/more effective

Spam Signals - Stay away from bad neighborhoods!

Build your own sites and control your links to control your destiny.

I'm pretty sure no follow sends zero juice. That's the whole point of it right?

jamie3000 said:

I'm pretty sure no follow sends zero juice. That's the whole point of it right?

Click to expand...

Technically a nofollow link just blocks the flow of PageRank to the target page. It still gets crawled and indexed and is a "vote" in the ranking system.

As an example, wikipedia links are nofollow but still extremely valuable due to the proximity to trusted authority.

Nice Video man, thanks!

Interesting watch.

Thanks for sharing!

It's basically the same thing just in a video format

Thank you for information! it;s for sure very useful for me.

Hi mate!
You provided very useful information about SEO. I'll use this information during search engine optimization of sites. You have shared great information about SEO that will be useful for every user.