Luke Spencer
Junior Member
- Oct 14, 2025
- 101
- 33
Is it still necessary to test interest-based keywords for ads? I usually only test ad copy and creative assets!
Testing interest-based keywords for ads
- Thread starter Luke Spencer
- Start date
- May 28, 2019
- 280
- 720
You should use short video clips or ads with good content. Everything is much more stable if it's engaging and will be more positive than your current approach.
TheGramSam
Junior Member
- Nov 7, 2025
- 100
- 24
It is absolutely necessary to test interest-based targeting, as your creative and copy can be perfect but still fail if shown to the wrong audience; interests define who sees your ad and are a primary variable for cost and performance.
KeithPace6320
BANNED
- Nov 25, 2024
- 3
- 0
Yes but it depends on the platform and your scale.
- May 28, 2019
- 280
- 720
That's right, targeting is very important. Focusing on your goals and ad content is key. Additionally, there are a few tips and tricks to further optimize your content. Good luck!
- Mar 12, 2025
- 1,352
- 240
Interest testing isn't as crucial as it once was, but it still holds value in certain areas. Broad targeting combined with strong, creative content often yields better results now, while interests can help guide algorithms in the early stages.
- May 12, 2023
- 1,690
- 247
Keywords are very important; you should add them when uploading short videos.
Mertin Agency
Junior Member
- Nov 28, 2025
- 121
- 15
Lately, ad content has become the most important factor in achieving effectiveness. Interests can still be helpful in the early stages or in smaller geographic areas, but over-optimization often does harm. I usually start with broad reach, experiment with ad templates, and then focus on specific interests only if necessary.
Quentin_Harlech
Registered Member
- Nov 6, 2025
- 97
- 46
Absolutely, you must still test interest-based keywords as they are the cheapest targeting layer; run 3-5 small ad sets against different, tightly related interest clusters to find pockets of low-CPM traffic before you even start testing creatives.
- Oct 19, 2021
- 259
- 72
In 2025, testing interests matters much less than before. Meta’s delivery relies more on behavior and signals, so creative and ad copy have a bigger impact. Broad or lightly layered targeting usually works better than heavy interest testing now.
FIDO AGENCY
BANNED
- Apr 9, 2025
- 578
- 44
The effectiveness of interest testing has significantly decreased recently. This shift is due to Meta's distribution algorithm prioritizing user behavior signals. Therefore, creative content and advertising messaging are now the most influential factors. Instead of spending excessive time testing complex interest groups, a more effective strategy is to use broad or preliminary targeting, allowing Meta to optimize automatically, and focus on creating strong content to drive results.
- Mar 10, 2024
- 207
- 33
Currently, I think it's worth trying, but some of our campaigns, when tested without keywords, didn't show much difference. Facebook's AI is already very accurate; mainly, creating good content and engaging videos will determine the quality of the ads
Genus Agency
BANNED
- Dec 19, 2024
- 1,183
- 581
The more detailed your ad is, the easier it is to target reach and conversions effectively, but be mindful of keyword selection as it's quite sensitive and can easily lead to misunderstandings and ad rejection.
- Aug 14, 2011
- 401
- 43
Yes, interest-based targeting can still be useful, especially early on or with low pixel/data, but it’s less critical than before and often outperformed by broad/Advantage+ campaigns paired with strong creative signals.
If you already have good data and creative testing, it’s fine to focus on copy/creative first and only test audiences (interests) when needed. Always let performance metrics guide you, the algorithm often finds the best audience with enough conversion signals.
- Apr 7, 2025
- 466
- 46
For Sure it’s still important to test interest-based keywords.
Good ad copy won’t perform well if it’s shown to the wrong audience.
Testing both interests and creatives helps you find what really converts so its important
Good ad copy won’t perform well if it’s shown to the wrong audience.
Testing both interests and creatives helps you find what really converts so its important
