I've always wanted to know and test how the differet search engines workd so I just did some cross testing of the 3 big search engings: Google, Yahoo, and Bing. The purpose of this post is just to share process and hopefully findings from others with actual data instead of SEO rumors. 2 months ago I threw up some articles on squidoo, infobarrel, and hubpages. I figured this would also give me good information on what would be the better linkwheel 2.0 sites. 1: Each minisite has minimal backlinking work done by myself. 2: # of links checked through siteexplorer.search.yahoo.com 3: I only checked the first 5 pages of each search engine's SERPs. 4: Competition checked by place " " around my keyword phrase in Google (Is there a better way to do this?) Test 1 I took the space out of a 3 keyword phrase that would be a common typo to give less competition which is at 323,000 but down to 3,870 with the typo. This was posted on Squidoo (1 internal link, 1 external) Inforbarrel (14 internal links, 1 external) Hubpages (29 internal links, 13 external) (exact keyword phrase is in this URL where as the other two just had one of the three keywords in it) Right off I see that Infobarrel and Hubpages has a huge advantage because they give rather extensive internal backlinking. They give links within categories and hot sites of the day type pages. This will give you a nice head start. Squidoo gives nothing. Google: Infobarrel is #11 while Hubpage is #15. This has changed recently and the Hubpage was ranked higher until this week. Squidoo cant be found. Searching by the URL finds nothing so I do not think its even indexed which is odd because it found my content twice already. I'll have to figure out why. Yahoo: Hubpage #9. The other two were only found when I searched on the full URL. I think this is because I was able to get my exact keyword phrase in Hubpage. I am seeing that yahoo likes keywords in the URL but its not a requirement as other sites on this keyword phrase didnt have it in the URL but in its title tags. Bing: Nothing! I found them by searching on the full URL. All the sites found in the first several pages have the keywords in the URL. Its like that is all Bing cares about. If thats true it should be really easy to rank well for Bing and then focus SEO and backlinking work to be optimized for Google. ----------------------------------------------- Test #2 Different article but I am splitting up the SEO work (keywords, title, url, tags etc) into two things. Keyword phrase 1 has 3 words. Keyword phrase 2 has 2 completely different words. This was posted on Squidoo with a url of squidoo/keywordphrase2 (1 internal link, 1 external backlink posted on jumptags.com) Again with the shitty linking. Am I doing something wrong? Does squidoo have some internal linking that I have to setup on my own that I am missing? Hubpages with a url of hubpages/keywordphrase1 (54 internal links, 0 external). Using 2 different keyword phrases really helped with the links because I am in twice the categories and twice the exposure. Search with keyword phrase 3 (7,180 competition) Google: Hubpage is #4 and Squidoo is #7. With this time amount of competition I had better be on the front page lol. Yahoo: Nothing but at least the sites it did find were on topic. Bing: Nothing and still it has a huge bias with the keyword phrase in the URL. Its finding musical band names and vacation trips pulled from one of the 3 words because it is in the URL. Bing sucks. Search with keyword phrase 2 (261,000 competition) Google: Nothing. Yahoo: Nothing. Not surprising since it couldnt find it in a small competition search. Bing: Nothing. This one honestly surprised me. I figured since I had the exact words in it would find it. When I search on the full URL google at least has both the hubpage and squidoo lens indexed. Bing and Yahoo don't even have the squidoo lense indexed though its been out there for 2 months. What I find hilarious is Yahoo finds my jumptag backlink on jumptags but it cant find the site that it points to! Bing is even worse and cant find the site or the jumptag link. ---------------------------------- My conclusions and results Google: Everyone uses it because it works. Even when it didnt find my sites it found relevent sites on the topic. I saw little to no squidoo lenses be it mine or others but did find other social article type sites so current linkwheel theories seem valid. Yahoo: Second best but it places too much emphasis on the URL. I saw very little article type results. Generally though it staid on topic with what I was wanting to find. Bing: Worthless. All it does is go off of keywords in the URL if its on topic or not. I've been using all three for my own searches and Bing just cant find the information that I want. From an SEO point of view we have to keep this in mind. If a search engine cannot find what a user wants they will stop using it. Something all the old dead search engines failed to realize quick enough. Hubpages: I'm a big fan of hubpages because they were pretty tight with the spam self promoting. Only two outbound links allowed. It has an automatic rating system. Best of all you can sign up for google adsense, amazon partner, and get this.... ebay partner network! They were somehow able to convince ebay to let them keep posting auctions while almost every other 3rd party sight lost the privilage. For SEO linkwheels it has massive internal linking strength. Not only will it give you a link per tag because it places you in a category but you can create your own groups giving you a second category link. Lastily you can have links to your other hubs giving you a 3rd link. I think these internal links and the fact that hubpages keeps an eye out for ugle spam is why it rates highly. Infobarrel: Its relatively new and has most ofthe features I list above. They have live people review your sites before its posted but after 10 you can become auto approved. I havent seen too much garbage spam on there. Squidoo: Pretty worthless on its own imo. All three search engines seem to hate it as far as SERP goes and I can't remember the last time I saw a lens on the front page of my own searches though I now spot out ezinearticles and other article sites lol. Not saying it is impossible and I am sure some of you can do it but it must take extra work vs other content sites. It might be good with work but with hubpages and infobarrels I got 15-40 free ******** links so it saves some work. If you take the time to look at the various lenses they are crap spam and only in the last couple months have they tried to crack down. But its too late and its fairly common knowledge that Google hates squidoo. Going forward I'm concerned about the Yahoo and Bing merger. From my understanding Yahoo will use bing's search ability and Bing will use yahoo's revenue ad ability. If so then Yahoo is going to get worse.