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Term "Skype" in my Ads - trademark problem - please help!

Discussion in 'Adwords' started by pendulator, Feb 18, 2015.

  1. pendulator

    pendulator Newbie

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    Hi,
    I'm new to Adwords and I`m confused about trademark policies. I would be grateful if someone more experienced could advise me on this topic.

    Recently I wrote an Ad that promotes language lessons over Skype. It`s targeted to USA only. My Ad was "Approved (limited) Policies: Trademark (Skype)
    What does that mean? I removed the Ad, but now I`m having trouble with Ad relevance to certain keywords - namely, those containing "Skype".
    What am I doing wrong? Was it illegal move according to Adwords T&P? Should I have left it the way it was, approved but limited.

    Please if someone could clarify this for me. Thanks.
     
  2. Sombrero

    Sombrero Senior Member

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    If you search on Google "Skype Book" you can find 2-3 ads including this word. They may be "approved but limited" or their product/ad description does not affect the brand. Try to spend some time writing a few ad descriptions, also your website must look very professional.
     
  3. sunny_clicks

    sunny_clicks Regular Member

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    Adwords can be quite strict with the use of brand names in the ads. You can easily add them to your keywords but not in your ad copy.
    There are however certain conditions which if you can meet adwords will allow you to add the brand names/trademark terms to your ad copy which includes having a valid licence to use the trademark term or brand name.
    For further info please refer to the following link : [link]ht.tps://support.google.com/adwordspolicy/answer/6118?hl=en[link]

    Cheers!
     
  4. pendulator

    pendulator Newbie

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    Thank you for responses, however I`m still not sure have I did the right thing removing the ad with limited approval. :/
    I read the Google support before and I'm not sure am I meeting the terms of Skype trademark use.
     
  5. sunny_clicks

    sunny_clicks Regular Member

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    You could have tried to run the campaign even with the limited approval status of the ad.
    Hope you have read more here about limited approval policy with regards to trademark terms here : :support.google.com/adwordspolicy/answer/6118#reseller
     
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  6. LucidMarketing

    LucidMarketing Regular Member

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    Obviously, Skype is a trademark and they will protect it. What you are doing is not pretending you are Skype or offering a similar service by saying "we're better than Skype" or something like that.

    You are just offering a service but using their service. Google saw that and said it was OK but limiting your ads in some way. How, I'm not sure but could be limiting to certain regions or even devices. Further explanation on Google. In short, you're good to go, just limited, which is better than disapproved.
     
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