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[Template] How to write a great press release headline for PRweb/Vocus ect

Discussion in 'White Hat SEO' started by JCmcclain, Mar 14, 2015.

  1. JCmcclain

    JCmcclain Junior Member

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    For those just getting into submitting News/Press Releases, I would like to share a few of the things I have learned about writing a great headline that has a better chance of getting picked up more news sites.
    My experience has been with PRweb/vocus, I have submitted at least 50 releases with them over the last couple years.

    If you have ever submitted to a high authority site like prweb/vocus then you know how difficult it can be to pass their editorial guidelines when it comes to a "news worthy" release.

    I have found that one of the most important parts of the is the headline.
    -Great headlines are more helpful to get the entire release approved.
    -Gets the release picked up by better high authority sites
    -Actually gets readers, who then click through the links to your site.

    If you are writing a lot releases for the same site then you have to be creative to keep coming up with "news worthy" items. The easy releases to write are for fresh content that you just added to your site because it was just posted. "Just Posted: [Title of new post]" is a good format if you have written a great title to your new blog post. It becomes difficult when you try to write multiple releases about the same topic/post.

    So the point of these headline examples/templates are to get the ideas flowing on how to word your headline, many are great formulas that I have used over and over to write great headlines that received very good distribution.

    Let me know if you have any questions.
    Good Luck,
    -JC

    Ideas for the topic of the news release


    • Expiring offer
    • Announces
    • Announced
    • Article Updated, Post Updated, Video Updated
    • Offers Tips, Offering, now offers
    • Achieves xxxx in sales,
    • Launches, Launched –New marking plan –New tool for clients – New Site
    • Applies, launches -newly devised system,
    • xyz Expert Discusses… top 5 pitfals… top 5 ways to improve abc
    • Releases… xyz.com releases -new system… -article… -post
    • Introduces
    • Issues
    • Offers
    • Rebrands
    • New Service
    • xyz Expert Dispels 5 common Myths about abc
    • Xyz Company Presents abc
    • Posts New and Updated Advice Column on Responsible abc Use
    • xyz.com Warns of abc Scams:
    • Presenting:
    • Hosts:
    • Posted:



    News release, Headline examples


    ·xyz.com Releases “Guide To 5 Top New Travel Products”

    ·Encore Payment Systems Support Local Community with Blood Drive

    ·CEO of xyz.com Comments on Financial Advice for Recent Grads

    ·(KW Phrase) Statistics: New xyz.com Infographic Tells the Full Story

    ·xyz.com Debuts Business Line of Credit Financing Option

    ·xyz.com Releases Tips for (KW phrase)

    ·Megaleads Celebrates Successful Move into Social Media with Big Summer Savings

    ·xyz.com Adds to Their Blog With A New Post on Simple Financial Advice Young Adults

    ·xyz.com Discloses Four Tips to Lower Credit Card Debt

    ·DTI and PTI Ratios for Car Loan Shoppers Explained In Latest Article By xyz.com

    ·Debt Collection Agency CEO Issues Statement Regarding Decrease in Consumers’ Late Credit Card Payments

    ·Credit Union Providing U.S. Utility Workers with Wellness Programs for National Safety Month

    ·Bank Solutions Group Adds New Prepaid Card Partner, Peter J. Quadagno

    ·San Diego Bankruptcy Lawyers at the Golden State Law Group Respond to Troubling CBS News Report Regarding Student Loan Default Rate

    ·National Debt Relief Exposes Credit Card Facts That Most Consumers Do Not Know

    ·xyz.com Reveals Student Loans Funding Addictions

    ·Survey: Summer Vacation Statistics 2013 - Rising Prices Keep Vacation Plans Modest, Says CreditDonkey.com

    ·Comdata Surpasses Milestone, Installs More Than 1,000 POS Systems

    ·Hawthorne Movers Announces Blog: Five Tips for Moving to a Foreign Country

    -xyz Guru is Now Simplifying Business Lending Applications

    -National Debt Relief Brings To Light Seven Secrets To Make A Debt Management Plan Work

    -Outlook with Ben Kingsley Spotlighting Identity Theft in New Report

    -Living Without Debt in an Improving Economy; Three Tips from American Financial Solutions
     
    • Thanks Thanks x 1
  2. jaleninc

    jaleninc Regular Member

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    Hey thanks for the information! I have a press release that I want to share with USA Today. Could you add me on Skype, Jalen9877 for more information. I have a few questions before I buy the premium package on PrWEB & it seems like you know what you are talking about.

    Thank you.
     
  3. JCmcclain

    JCmcclain Junior Member

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    If you don't mind, can you post the questions here so everyone can get the benefit of the information.