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Television Marketing

Discussion in 'Offline Marketing' started by lemaat, Jun 3, 2014.

  1. lemaat

    lemaat Newbie

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    I am getting ready a couple of concerts in the United States. The TV Spots are around $5,000/monthly and it'll run for 5 months making it a grand total of $25,000.

    Is the TV advertising still working or should I look for another sources?
    (We'll also do Radio and Billboards)
     
  2. Kriston

    Kriston Newbie

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    it's interesting, someone has already tried it?
     
  3. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    Better off hiring a online company that know can do CPA (where you only pay per lead).
     
  4. JettoDaril

    JettoDaril Newbie

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    also cheaper and more efficient, I think
     
  5. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP Premium Member

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    not much experience on to it, but T.V is big daddy for niche like concerts. How many daily runs be there?
     
  6. ConsultJoseph

    ConsultJoseph Jr. VIP Jr. VIP Premium Member

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    it depends really... concert for what? rock band? popular local group?

    Knowing your audience is key here as each one has different interests, different tendencies and not all audience types watch television. For example, the younger ones tend to stay on social media more, so that's a good advertising platform.

    Another question is: what channel will you advertise this in? Tri-media marketing is a whole different beast to understand/optimize.
     
  7. gilder

    gilder Regular Member

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    If you have a good team thats confident that they can make a TV ad that might bring some more people to your concert than I say its worth it TV is definitely a good traffic source
     
  8. TJnoodles

    TJnoodles Registered Member

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    just like the web, it's about targeting your audience, radio may be more effective.
     
  9. ScoopMaster

    ScoopMaster Registered Member

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    It really depends on your budget and goals. Should look into a media marketing company for TV. In the U.S. they usually get better rates than doing it on your own.
     
  10. afidegnum

    afidegnum Newbie

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    I don't know your time frame but I would have suggest you try the social networking plattform too. create a facebook page or group and capture your group. and post constent updates till few time before concert you announce it. I believe it would also do the job.
     
  11. hardybents

    hardybents Regular Member

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    TV is not as expensive as most people think that it is. The expense come in with the actual production of commercial and response vehicles. $5000 a month depending, can go along way. You may want to look at buying left over spots for sat radio, those can be very nice.