Agreed, put it in the meta description so it will looks like this in the SERP:
Joe's plumbing service NYC www.joetheplumbernyc.com
Emergency home plumbing repair. 24/7 in NYC, call now 1-800-JOEPLUMBER
Over 20 years experience servicing the plumbing needs of New York City.
Ok I had a bit of fun with this, but the idea looks good doesn't it ?
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